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Viking Mark Guidelines

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Viking Mark

Official Viking marks may be used on merchandise ordered through the University Store.

Departments, offices, student groups, alumni groups, and other university organizations may request Viking merchandise through the Store.
University organizations may request Viking merchandise through the University Store. Merchandise must use approved artwork and follow approved production and application requirements.

Merchandise Applications

Official Viking marks may be used on merchandise ordered through the University Store. The examples below show approved merchandise applications.

Usage Restrictions

Don’t Combine Viking Marks With Department Logos
Do not combine Viking marks with department, college, office, program, or organization names to create a separate identity.
Don’t Replace the University Logo With Viking Marks
Do not use Viking marks to replace the university’s primary identity in official communications.
Don’t Alter Viking Marks
Do not alter, redraw, recolor, distort, crop, or combine Viking marks into unapproved lockups or imagery.
Only Use Viking Marks Through the University Store
Do not use Viking marks outside approved merchandise or promotional applications without review by University Communications.
Contact University Communications if you have questions about an appropriate use of the Viking marks or need guidance before moving forward.