Promoting an Academic Society
Academic societies can promote membership and build awareness while maintaining a clear connection to BYU-Idaho. Societies may use temporary promotional artwork but should not create permanent logos or separate visual identities.
Resources
Review requirements for society marketing, advertising, activities, and approved communication channels.
Use Design Conductor to create and submit approved society posters and digital signage.
Connect with society members, share announcements, create events, and host conversations in your society’s myBYUI Group.
Usage Guidelines
Use Temporary Artwork
Societies may create custom artwork to support their promotional materials. Artwork may be used for up to one year and should not become a permanent society identity.
Do Not Create a Society Logo
Academic societies cannot create or use custom logos. Use temporary promotional artwork instead of developing a permanent mark or visual identity for the society.
Keep BYU-Idaho Separate From Society Artwork
Do not incorporate the BYU-Idaho name into custom society artwork. Society artwork should remain separate from the university’s official identity.
Promote Membership and Awareness
Use public-facing marketing to build awareness of your society and invite eligible students to join. Share society-specific activities, events, and announcements with members through myBYUI Groups.
Communicate Society Activities Through myBYUI Groups
Use myBYUI Groups to share society activities, events, guest speakers, announcements, and conversations with society members. Reserve public-facing marketing for general society awareness and membership recruitment.
Use Approved Marketing Channels
Follow Academic Society policies for posters, digital signage, banners, group communications, and other promotional channels. Some materials require approval through Design Conductor before they can be displayed.
No. Academic societies cannot create custom logos or permanent visual identities. Societies may use temporary promotional artwork that follows university guidelines.
Yes. Custom artwork may be used for up to one year and should not become a permanent society identity. Do not incorporate the BYU-Idaho name into the artwork.
A logo is a consistent mark used repeatedly to identify an organization. Temporary artwork supports society promotion for a limited time and does not become the society’s permanent identity.
Public-facing marketing should focus on general society awareness and membership recruitment. Use myBYUI Groups to share activities, guest speakers, events, announcements, and other society-specific information with members.
Some society marketing materials, including posters and digital signage, require approval through Design Conductor. Review the Academic Society Policies for requirements specific to each communication channel.
Social media is not recommended for academic societies. Use myBYUI Groups to communicate with members, create events, share announcements, and host conversations within the society.
If your society is a local chapter of a national or international organization, contact University Communications before using the parent organization’s branding or identity.