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University Branding

BYU-Idaho maintains a consistent brand that generates institutional confidence and identity at the university.

Visual Identity

BYU-Idaho uses specific colors, fonts, media, and logo designs and placement to maintain brand consistency.
Official BYU-Idaho logo, colors, placement, department logos, and logo use.
Approved fonts and typefaces used by BYU-Idaho for its publications, media, merchandise, and website.
BYU-Idaho uses a light-ultramarine blue for its primary logo, combined with black, white, and gray. The university sparingly uses accent colors.
BYU-Idaho seeks to legally promote an uplifting, positive message in all its use of photos, illustrations, videos, and media.

Branding Guidelines

Guidelines about how to use campus and department logos, fonts, and colors for merchandise, IBC groups, and non-university relations.
Branding guidelines for department logos, student groups or societies, graphic designs, artwork, and branding exceptions.
Appropriate use of approved BYU-Idaho fonts for on-campus, off-campus, and mixed audience publications.
Follow these guidelines for proper color, placement, and use of the BYU-Idaho logo.
Branding and advertising guidelines for student Integrated Business Core (IBC) groups.
Branding and advertising guidelines and exceptions for non-university organizations seeking to advertise on the BYU-Idaho campus.

Quick Links

Download your department logo or office templates, access Design Conductor for new designs, review branding policies and other resources for BYU-Idaho employees.