BYU-Idaho Merchandise or Promotional Items
Official merchandise that represents the school as a whole should:
- Use official brand colors and fonts
- Follow logo guidelines
- Keep it simple. URLs are okay, but avoid taglines, quotes, or images.
- Collaborate with University Communications for design and approval
- Communicate with the BYU-Idaho University Store for production
- Follow all brand, honor code, and dress and grooming standards
Merchandise or Promotional Items for Events, Offices, Departments, or Student Groups
Merchandise produced should always be reviewed by University Relations to ensure brand, honor code, and dress and grooming standards are maintained.
Colors
Use official brand colors whenever possible. Other colors can be used for practical or strategic reasons. For example, a vendor may have limited color options, or a group might need shirts in various colors to differentiate between services.
Logos
Keep the official logo or department logo away from any custom artwork, URL, or tagline. On apparel, the logo usually is added as a separate imprint to the back or sleeve in order to maintain an appropriate distance from other elements.
The sponsoring department or official logo should never be omitted unless there is not enough space. If space is limited, the official name can be written (e.g., stickers, pens, lanyards).
The sponsoring department or official logo should never be omitted unless there is not enough space. If space is limited, the official name can be written (e.g., stickers, pens, lanyards).
Creative Graphics
Do not incorporate the name of the university or that of the sponsoring department in the custom artwork. For example, instead of writing “Career Center 5K Run,” write “Mighty Oaks 5K Run.” Graphics cannot be used longer than one year.
Odd or Small Sizes
Sometimes inserting branding is difficult due to the vendor constraints (i.e., size, shape) or limitations of the medium (i.e., embroidery). Please consult with your University Communications Strategists for help.
Artwork
Event Merchandise Logo Placement
Event Merchandise
Small Items
Production
University Relations collaborates with the BYU-Idaho University Store when producing apparel (t-shirts, polo shirts, sweatshirts, etc.) and merchandise (lanyards, pens, etc.). The Store is expertly trained in vendor communications and the BYU-Idaho Brand Standards.
Contact Ruth Ann Sanns at the University Store to get started.
Contact Ruth Ann Sanns at the University Store to get started.
