Brand Guidelines

Official, department, promotional, and limited-use logo guidelines.

Brand colors, approved values, combinations, and usage guidelines.

Approved typefaces, everyday alternatives, and usage guidelines.

Explore guidelines for BYU-Idaho's Viking Marks and mascot, Thor.

Guidelines for writing clear, consistent, and audience-focused BYU-Idaho communications.

Standards for creating and using illustrations in university communications.

Standards for selecting, sourcing, and using university photography.

Standards for creating, requesting, and using video in university communications.

Content, branding, accessibility, and account standards for social media.

Brand standards for apparel, promotional items, and other merchandise.

Brand standards for IBC companies, communications, and materials.

Guidelines for promoting student groups and academic societies within the BYU-Idaho brand.

Requirements for outside organizations seeking to advertise, post, or distribute promotional materials on the BYU-Idaho campus.