Using Video at BYU-Idaho
Video is a highly visible expression of the BYU-Idaho brand.
University Communications produces video for official university communications, while departments may create their own video content for their department social media channels.
Use these guidelines to determine the right approach for your video project.
University Communications produces video for official university communications, while departments may create their own video content for their department social media channels.
Use these guidelines to determine the right approach for your video project.
Video Production Support
University Communications evaluates video requests based on university priorities, audience, purpose, and available production resources.
Because production capacity is limited, not every video request can be accommodated.
When a video cannot be produced, University Communications can help identify other ways to accomplish the communication objective.
Usage Guidelines
Use University Communications Beyond Social Media
Videos created for university websites, campaigns, events, advertising, and other uses beyond department social media must be produced by University Communications.
Create Department Videos for Social Media
Departments may create their own video content for their department social media channels. Department-created videos should follow BYU-Idaho brand, accessibility, copyright, and content guidelines.
Start With the Communication Need
Before requesting a video, identify the audience, message, and desired outcome. University Communications can help determine whether video or another communication approach will best meet the need.
Represent BYU-Idaho Authentically
Show people, places, and experiences in ways that authentically represent BYU-Idaho. Participants, activities, clothing, and settings should appropriately reflect university standards.
Follow BYU-Idaho Brand Standards
Use approved logos, colors, typefaces, graphics, and other brand elements. Department-created social media videos should remain clearly connected to the university’s visual identity.
Use Creative Assets Responsibly
Make sure music, photography, video clips, graphics, and other creative assets are owned by BYU-Idaho or properly licensed for the intended use.
Make Video Accessible
Include accurate captions and follow university accessibility requirements when creating and publishing video content.
Yes, for content published on your department’s social media channels. Videos for other university uses must be produced by University Communications.
No. Department-created videos are limited to department social media channels. Video for university webpages and other official uses must be produced by University Communications.
Contact your Strategic Communications Coordinator to discuss the communication need. Video requests are evaluated based on university priorities, audience, purpose, and available production resources.
No. University Communications prioritizes video projects based on university needs and available production resources. If a video cannot be produced, the team can work with you to identify another way to accomplish your communication objective.
Only use music, video, photography, graphics, and other media that BYU-Idaho owns or is properly licensed to use. Contact BYU-Idaho Copyright when you are unsure about usage rights.
Yes. Include accurate captions and follow university accessibility requirements when publishing video.
AI can be a useful creative partner for brainstorming, scripting, storyboarding, editing, and exploring ideas. Creators remain responsible for the final content and for following BYU-Idaho brand, copyright, accessibility, and video guidelines.
Do not assume that media available through Church websites is cleared for BYU-Idaho promotional use. Contact BYU-Idaho Copyright to determine whether permission is required.