Reach Audiences With Printed Materials
Print provides a variety of ways to reach audiences in physical spaces across campus. Flyers, table tents, campus mailers, banners, signs, and other printed materials are reserved communication channels coordinated through University Communications.
Contact your Strategic Communications Coordinator to discuss your communication need and determine whether a print channel is the right approach.
Contact your Strategic Communications Coordinator to discuss your communication need and determine whether a print channel is the right approach.
Print Communication Options
Handouts & Small-Format Materials
Flyers, business card-sized handouts, and other small-format materials can support approved communication needs and campaigns.
Table Tents
Table tents provide targeted visibility in approved campus locations and are coordinated as part of an overall communication plan.
Campus Mailers
Printed mailers can reach targeted campus audiences when physical delivery supports the communication need.
Pull-Up Banners
Pull-up banners provide reusable, large-format messaging for approved events, programs, and communication needs.
Sidewalk Signs
Sidewalk signs provide temporary outdoor visibility in approved campus locations.
Light Pole Banners
Light pole banners provide highly visible campus-wide placement and are reserved for select university priorities and campaigns.
Requesting Print Communications
Print channels require coordination with University Communications. Contact your Strategic Communications Coordinator before designing or producing materials.
Start With Your Communication Need
Your coordinator can help determine the appropriate format, placement, timing, and creative approach for your project.
Not every communication need requires printed materials. When another channel would be more effective, your coordinator can help identify an alternative approach.
Usage Guidelines
Coordinate Before Creating
Contact your Strategic Communications Coordinator before designing, printing, or ordering materials for a reserved print channel.
Choose the Right Format
Match the print format to the audience, message, location, and length of the campaign. Your coordinator can help determine which option best supports the communication objective.
Keep the Message Focused
Design print materials for their environment. Prioritize one primary message and make important information and calls to action easy to find.
Follow BYU-Idaho Brand Standards
Printed materials should follow BYU-Idaho standards for logos, colors, typefaces, photography, illustrations, and other brand elements.
Plan for Production Time
Allow enough time for strategy, design, approval, printing, delivery, and installation when applicable.
Distribute Flyers Only in Approved Locations
Flyers may be distributed only from a reserved campus booth or, with permission, from a department’s front desk. Do not leave flyers unattended on tables or distribute them while moving through public campus areas.
Campus posters are a separate, self-service communication channel. Use Design Conductor to create or submit a poster for approval and placement.
Contact your Strategic Communications Coordinator before creating materials for a reserved print channel. Your coordinator will help determine the appropriate format and creative approach for the communication need.
Contact your Strategic Communications Coordinator with your communication need, audience, timing, and goals. Your coordinator will help determine whether print is appropriate and which format best supports the project.
Printed materials may be distributed or displayed only through approved campus channels and locations. Contact your Strategic Communications Coordinator before producing materials for campus distribution.
No. Campus posters are a separate self-service channel and can be created or submitted through Design Conductor.
No. Reserved print channels are coordinated according to the communication need, audience, university priorities, timing, and available resources. Your Strategic Communications Coordinator can recommend another approach when a requested print channel is not the best fit.
Contact your Strategic Communications Coordinator as early as possible. Production timelines vary by format and may include time for strategy, design, approval, printing, delivery, and installation.
No. To distribute flyers, reserve an approved booth through the Scheduling Office and remain within the booth location while handing them out. Flyers may also be placed at a department’s front desk with permission.
Flyers should not be handed out while moving through the Crossroads, hallways, lobbies, sidewalks, or other public campus areas. Schedule an approved booth and distribute flyers from that location instead.