Reach Specific Audiences With Paid Media
Digital advertising combines BYU-Idaho brand standards with paid media strategy to reach specific audiences through paid placements. Departments may manage paid advertising through their approved social media accounts. Other paid advertising, including paid search, display, streaming, and OTT, is coordinated through University Communications.
Contact your Strategic Communications Coordinator to discuss campaigns beyond department-managed social media advertising.
Contact your Strategic Communications Coordinator to discuss campaigns beyond department-managed social media advertising.
Types of Digital Advertising
Paid Social Media
Reach targeted audiences through paid placements on approved social platforms.
Paid Search (PPC)
Reach people actively searching for relevant programs, opportunities, or information.
Display Advertising
Place visual ads across appropriate websites and digital networks.
Streaming & OTT
Reach targeted audiences through advertising on streaming video and connected-TV platforms.
Usage Guidelines
Start With the Campaign Goal
Define the audience and desired outcome before selecting an advertising platform or format.
Coordinate Paid Media Appropriately
Departments may manage paid advertising through their approved social media accounts. Paid advertising on other platforms must be coordinated through University Communications.
Follow Social Media Requirements
Paid social advertising should be published through an approved BYU-Idaho social media account and follow university social media, brand, copyright, and accessibility standards.
Target Audiences Purposefully
Use audience targeting that supports the communication objective and appropriately represents BYU-Idaho.
Follow BYU-Idaho Brand Standards
Advertising creative should follow university standards for logos, colors, typefaces, photography, illustrations, video, and messaging.
Plan for Creative and Media Costs
Digital advertising may require both creative development and paid media funding. Your Strategic Communications Coordinator can help determine the appropriate approach and budget.
Measure Campaign Performance
Establish the desired outcome before launch so campaign performance can be evaluated against the communication objective.
Departments may manage paid advertising through their approved social media accounts. Paid search, display, streaming, OTT, and other paid advertising must be coordinated through University Communications.
Yes, if paid social advertising is approved for department-managed accounts. Boosted posts and other paid social content should follow the same university brand, social media, copyright, and accessibility standards as organic content.
Contact your Strategic Communications Coordinator when considering paid advertising outside your department’s approved social media accounts or when you need help with campaign strategy, audience targeting, creative development, or media planning.
University Communications can coordinate paid search, display, streaming and OTT advertising, paid social media, and other approved digital advertising opportunities based on the campaign’s audience and goals.
Yes. Departments that manage their own social media advertising can still work with University Communications for help with campaign strategy, audience targeting, creative development, and other advertising needs.
Contact your Strategic Communications Coordinator with your campaign goal, intended audience, timing, and available budget. Your coordinator can help determine the appropriate advertising channels and campaign approach.
Yes. Paid advertising requires a media budget and may also require creative development. Your Strategic Communications Coordinator can help determine an appropriate approach based on the campaign goals and available budget.
Yes. Audience targeting is one of the primary benefits of digital advertising. Targeting options vary by platform, campaign goal, audience, and available data.
No. Advertising coordinated through University Communications is evaluated based on the communication goal, audience, university priorities, timing, budget, and available resources. Your Strategic Communications Coordinator may recommend another approach when paid advertising is not the best fit.