Effective and comprehensive brand strategy must consider the critical importance of color. Color is far more than a simple aesthetic consideration in the tool kit of components that make up brand identity and experience. 


Core and Accent Colors

Pantone PMS 300 or "BYUI Blue" is our branding color. Black, white, and BYUI Blue combined with the logo gives us a recognizable brand worldwide. Approximately 80% of your off-campus designs should use these core colors (See full color swatches below).

Please Note:
In the past, the Pantone color swatch used for BYUI Blue was PMS 660. Due to subtle shifts from various printing mediums, the Pantone color swatch has been changed to PMS 300. This swatch matches what the BYUI Blue has become.

Core Brand Colors 

Blue color swatch

CMYK 100, 54, 0, 3
RGB 0, 110, 182
HEX #006EB6

Black color swatch

CMYK: 0, 0, 0, 100
RGB: 1, 1, 1
HEX: #000000

CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: #FFFFFF


Accent Colors 

Accent colors have been developed and are available to be used sparingly. Remember that these colors are only meant to support our brand color. Overuse of the accent colors would detract from our visual identity. Only use accent colors on approximately 20% of your off-campus design (See full color swatches below). 

Green color swatch

PMS: 369
CMYK: 54, 0, 100, 1
RGB: 128, 193, 64
HEX: #80C140

Purple color swatch

PMS: 7433
CMYK: 36, 100, 27, 4
RGB: 165, 33, 111
HEX: #A5216F

Red color swatch

PMS: 172
CMYK: 4, 99, 98, 1
RGB: 228, 34, 38
HEX: #E42226

Orange color swatch

PMS: 144
CMYK: 0, 50, 100, 0
RGB: 247, 148, 29
HEX: #F7941D

Yellow color swatch

PMS: 7404
CMYK: 1, 9, 72, 0
RGB: 255, 224, 102
HEX: #FFE066

Gray color swatch

PMS: ###
CMYK: 33, 27, 27, 0
RGB: 173, 173, 173
HEX: #ADADAD


TINTS & SHADES

Dark green color swatch

CMYK: 64, 19, 100, 3
RGB: 107, 157, 65
HEX: #6B9D41

Medium green color swatch

CMYK: 32, 0, 60, 0
RGB: 180, 216, 138
HEX: #B4D88A

Light green color swatch

CMYK: 22, 0, 40, 0
RGB: 202, 227, 174
HEX: #CAE3AE

Dark purple color swatch

CMYK: 58, 100, 38, 31
RGB: 99, 24, 79
HEX: #63174E

Medium purple color swatch

CMYK: 28, 83, 15, 0
RGB: 186, 79, 140
HEX: #BA4F8C

Light purple color swatch

CMYK: 20, 63, 6, 0
RGB: 200, 121, 169
HEX: #C879A9

Dark red color swatch

CMYK: 22, 100, 100, 15
RGB: 172, 31, 35
HEX: #AC1F23

Medium red color swatch

CMYK: 3, 84, 63, 0
RGB: 233, 80, 86
HEX: #E95056

Light red color swatch

CMYK: 3, 65, 39, 0
RGB: 235, 122, 126
HEX: #EB7A7E

Dark orange color swatch

CMYK: 15, 74, 100, 4
RGB: 203, 96, 40,
HEX: #CB6028

Medium orange color swatch

CMYK: 1, 46, 84, 0
RGB: 245, 155, 66
HEX: #F59B42

Light orange color swatch

CMYK: 2, 33, 65, 0
RGB: 246, 180, 108
HEX: #F6B46C

Dark yellow color swatch

CMYK: 0, 19, 100, 0
RGB: 255, 205, 5
HEX: #FFCD03

Medium yellow color swatch

CMYK: 2, 6, 55, 0
RGB: 252, 230, 140
HEX: #FCE68C

Light yellow color swatch

CMYK: 2, 4, 42, 0
RGB: 251, 236, 166
HEX: #FBECA6

Dark gray color swatch

CMYK: 64, 57, 56, 33
RGB: 82, 82, 82
HEX: #525252

Medium gray color swatch

CMYK: 17, 13, 13, 0
RGB: 210, 210, 210
HEX: #D2D2D2

Light gray color swatch

CMYK: 7, 5, 5, 0
RGB: 235, 235, 235
HEX: #EBEBEB

Dark blue color swatch

CMYK: 100, 84, 8, 1
RGB: 25, 71, 147
HEX: #194793

Medium blue color swatch

CMYK: 75, 32, 2, 0
RGB: 51, 144, 202
HEX: #339CA

Light blue color swatch

CMYK: 41, 1, 3, 0
RGB: 141, 211, 238
HEX: #8DD3EE


Merchandising Color Guide

Moving from one medium to the next, colors can shift slightly. We've done some homework to find the best color codes for a variety of common applications.

When printing for merchandise materials it is best to pick one of the 'Core Colors'. Please have your vendor try to match the colors listed here. You can use the codes listed to assist them in matching a correct color.

Core Colors

Pantone Uncoated Pantone Coated CMYK (print) RGB (web or Screen) Columbia Brand Paint Swatch
300 U 300 C 100, 54, 0, 3 0, 110, 182 0612
Black
White



Accent Colors

Pantone Uncoated Pantone Coated CMYK (print) RGB (web or Screen) Columbia BrandPaint Swatch
430 U 430 C 5, 0, 0, 45 147, 155, 161 0527
427 U 428 C 2, 0, 0, 18 207, 212, 216 0546
7500 U 7500 C 0, 2, 15, 3 247, 237, 212 0321
7406 U 7406 C 0, 18, 100, 0 255, 207, 1 0858
137 U 137 C 0, 46, 100, 0 249, 155, 0 unknown
172 U 172 C 0, 83, 100, 0 230, 80, 10 unknown
7433 U 7433 C 29, 88, 30, 1 180, 66, 117 unknown
583 U 583 C 41, 3, 100, 0 165, 200, 0 unknown

Print and Web 

When switching between print and web, colors often vary. To increase color consistency between print and web materials, use the color breakdowns below for our core and accent colors.

PRINT

SPOT COLORS: Spot colors can be used when printing. This is a more expensive process, but turns out the best quality. When using Pantone inks for our brand color, print using Pantone 300 C for coated papers, and Pantone 300 U for uncoated papers. Rarely will you need to use Pantone inks for accent colors, but if for some reason it is necessary use the codes below.

CMYK: CMYK is the color model commonly used for color printing. The majority of all jobs on campus are printed in CMYK and it is appropriate for the printing of all brand and accent colors.

Visit print resources for more printing information.

WEB

RGB: RGB is the color model used for viewing on screens.

HEX VALUES: Hex values represent the RGB values of a web color and are primarily used by programmers in the coding of web design.