Branding Colors

BYU-Idaho uses a light ultramarine blue for its primary logo, combined with black, white, and gray. The university sparingly uses accent colors.

Brand Blue

BYU is known for its navy blue, BYU-Hawaii for its red, Pathway Worldwide for its orange-yellow, and Ensign College for its green. BYU-Idaho would like to be known for its light ultramarine blue. It is sometimes referred to as “Brand Blue” or 300 Blue, after its Pantone Color System designation.

Brand Colors

Combined with Brand Blue, we typically use black, white, and gray. Together we refer to these as the "BYU-Idaho Brand Colors."

CMYK (print)	RBG (screen)	HEX (web)
95, 52, 0, 0	0, 110, 182	006EB6
75, 68, 67, 90	0, 0, 0	000000
0, 0, 0, 0	0, 0, 0	FFFFFF
0, 0, 0, 50	148, 148, 148	949598

Accent Colors

We’ve found colors that complement “Brand Blue" and call them "Accent Colors." As their title suggests, they should be incorporated sparingly.

CMYK (print)	RBG (screen)	HEX (web)
100, 84, 8, 1	33, 68, 145	214491
75, 24, 2, 0	79, 154, 207	4F9ACF
41, 0, 3, 0	160, 212, 237	A0D4ED
63, 22, 98, 0	120, 151, 77	78974D
57, 2, 100, 0	140, 186, 84	8CBA54
33, 0, 60, 0	187, 213, 146	BBD592
22, 0, 39, 0	208, 226, 179	D0E2B3
58, 100, 39, 32	89, 30, 76	561E4C
37, 100, 26, 4	148, 47, 110	942F6E
28, 83, 14, 0	170, 86, 138	AA568A
20, 63, 6, 0	187, 125, 167	BB7DA7
22, 100, 100, 15	156, 36, 39	9C2427
4, 98, 96 ,0	206, 58, 52	CE3A34
4, 83, 63, 0	212, 92, 91	D45C5B
3, 64, 39, 0	218, 129, 129	DA8181
16, 73, 100, 4	187, 102, 55	BB6637
2, 60, 100, 0	223, 134, 60	DF863C
1, 46, 84, 0	230, 159, 84	E69F54
2, 33, 65, 0	234, 182, 119	EAB677
0, 19, 100, 0	246, 205, 69	F6CD45
3, 8, 73, 0	246, 225, 121	F6E179
2, 7, 55, 0	247, 230, 152	F7E698
2, 5, 42, 0	248, 235, 174	F8EBAE
64, 57, 56, 33	82, 82, 82	525252
33, 27, 27, 0	173, 173, 173	ADADAD
17, 13, 13, 0	210, 210, 210	D2D2D2
7, 5, 5, 0	235, 235, 235	EBEBEB