BYU-Idaho Blue
Brand Blue is the primary color of BYU-Idaho’s visual identity. This light ultramarine blue, designated Pantone 300, should be the dominant color in university communications.
Brand Colors
BYU-Idaho’s core color palette consists of Brand Blue, black, and white. Use these colors consistently to create a clear and recognizable connection to the university.
| CMYK (print) | RGB (screen) | HEX (web) | |
|---|---|---|---|
| 89, 55, 1, 0 | 0, 110, 182 | 006EB6 | |
| 75, 68, 67, 90 | 0, 0, 0 | 000000 | |
| 0, 0, 0, 0 | 0, 0, 0 | FFFFFF |
Use CMYK values for print applications, RGB values for digital applications, and HEX values for websites and other screen-based designs.
Accent Colors
Accent colors add variety and visual interest while keeping Brand Blue at the center of BYU-Idaho’s visual identity. Use accent colors as supporting elements rather than replacements for the core brand colors.
| CMYK (print) | RGB (screen) | HEX (web) | |
|---|---|---|---|
| 100, 84, 8, 1 | 33, 68, 145 | 214491 | |
| 75, 24, 2, 0 | 79, 154, 207 | 4F9ACF | |
| 41, 0, 3, 0 | 160, 212, 237 | A0D4ED | |
| 0, 0, 0, 50 | 148, 148, 148 | 949598 |
Use CMYK values for print applications, RGB values for digital applications, and HEX values for websites and other screen-based designs.
Usage Guidelines
Consistent Color Builds Recognition
Consistent use of BYU-Idaho’s approved colors creates a unified visual identity and helps audiences recognize university communications.
Why Brand Blue?
Brand Blue is the defining color of BYU-Idaho’s visual identity. Consistent use of this distinctive color strengthens recognition across university communications.
Lead With Brand Blue
Use BYU-Idaho’s Brand Blue as the primary color in university communications.
Use Accent Colors Sparingly
Use accent colors to provide emphasis and variety while keeping Brand Blue visually prominent.
Keep the Palette Focused
Limit the number of accent colors used within a single design to maintain a clear, cohesive appearance.
Use Only Approved Colors
Use colors from the approved BYU-Idaho palette. Contact University Communications before introducing colors outside the established palette.