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Branding Colors

BYU-Idaho uses a light ultramarine blue for its primary logo, combined with black, white, and gray. The university sparingly uses accent colors.
blue_Mesa de trabajo 1.png
Brand Blue
BYU is known for its navy blue, BYU-Hawaii for its red, Pathway Worldwide for its orange-yellow, and Ensign College for its green. BYU-Idaho would like to be known for its light ultramarine blue. It is sometimes referred to as “Brand Blue” or 300 Blue, after its Pantone Color System designation.

Brand Colors

Combined with Brand Blue, we typically use black, white, and gray. Together we refer to these as the "BYU-Idaho Brand Colors."

CMYK (print)RBG (screen)HEX (web)
95, 52, 0, 00, 110, 182006EB6
75, 68, 67, 900, 0, 0000000
0, 0, 0, 00, 0, 0FFFFFF
0, 0, 0, 50148, 148, 148949598

Accent Colors

We’ve found colors that complement “Brand Blue" and call them "Accent Colors." As their title suggests, they should be incorporated sparingly.

CMYK (print)RBG (screen)HEX (web)
100, 84, 8, 133, 68, 145214491
75, 24, 2, 079, 154, 2074F9ACF
41, 0, 3, 0160, 212, 237A0D4ED
63, 22, 98, 0120, 151, 7778974D
57, 2, 100, 0140, 186, 848CBA54
33, 0, 60, 0187, 213, 146BBD592
22, 0, 39, 0208, 226, 179D0E2B3
58, 100, 39, 3289, 30, 76561E4C
37, 100, 26, 4148, 47, 110942F6E
28, 83, 14, 0170, 86, 138AA568A
20, 63, 6, 0187, 125, 167BB7DA7
22, 100, 100, 15156, 36, 399C2427
4, 98, 96 ,0206, 58, 52CE3A34
4, 83, 63, 0212, 92, 91D45C5B
3, 64, 39, 0218, 129, 129DA8181
16, 73, 100, 4187, 102, 55BB6637
2, 60, 100, 0223, 134, 60DF863C
1, 46, 84, 0230, 159, 84E69F54
2, 33, 65, 0234, 182, 119EAB677
0, 19, 100, 0246, 205, 69F6CD45
3, 8, 73, 0246, 225, 121F6E179
2, 7, 55, 0247, 230, 152F7E698
2, 5, 42, 0248, 235, 174F8EBAE
64, 57, 56, 3382, 82, 82525252
33, 27, 27, 0173, 173, 173ADADAD
17, 13, 13, 0210, 210, 210D2D2D2
7, 5, 5, 0235, 235, 235EBEBEB