BYU is known for its navy blue, BYU-Hawaii for its red, Pathway Worldwide for its orange-yellow, and Ensign College for its green. BYU-Idaho would like to be known for its light ultramarine blue. It is sometimes referred to as “Brand Blue” or 300 Blue, after its Pantone Color System designation.
Combined with Brand Blue, we typically use black, white, and gray. Together we refer to these as the "BYU-Idaho Brand Colors."
We’ve found colors that complement “Brand Blue" and call them "Accent Colors." As their title suggests, they should be incorporated sparingly.