Know Your Audience

Job candidates who can articulate their in-depth understanding and ability to meet their audience’s specific needs significantly increase their chances of getting interviewed and hired. On the other hand, not knowing your audience indicates a lack of commitment or genuine interest to potential employers. It is difficult to convince an employer you are the one who can meet their needs if you have no idea what their needs are.

In the Career Preparation office, we can help you tailor your application materials, digital profile, interviewing approaches, etc. to show your audience how your skills and abilities can help them achieve their goals. To help us help you, complete the ‘Know Your Audience’ guide below and bring a hard copy of it to your career preparation appointment(s).

1. Leverage tools like LinkedIn, Glassdoor, Handshake, BYUI Connect, Portfolium, Degreed, etc. to learn about and connect with companies, recruiters, and other professionals that are of interest to you. You can also use these tools to find out more about career paths, professional work/projects, and companies from alumni.

2. Attend campus, college, major, or society-specific career events to practice networking with employers and gain exposure to internship, job, and career options.

3. Join professional organizations and/or attend conferences related to your chosen field.