What Is Digital and Social Media?
The digital and social media emphasis prepares students to work as a social media specialist, coordinator, strategist, or manager. The emphasis teaches students to curate and create content for intended audiences using multiple mediums and digital and social media strategies.
- Develop the skills to create, manage, and analyze digital content across multiple platforms.
- Learn how to engage audiences, build brands, and measure success using data-driven strategies.
- Gain experience through hands-on projects.
- Learn how to curate content, run campaigns, and work with real organizations to develop a profession.
- Prepare for possible careers in social media marketing, strategy, and content creation.
Highlighted Career Paths
Graduates with a degree in Communication, with an emphasis in Digital and Social Media, have a wide array of rewarding careers before them. Check out some of the top careers students get with this degree or explore more career options in I-Plan.
Social Media Manager
Social media managers take charge of an organization’s social media efforts. They manage and monitor a company’s efforts within the social media sphere.
Social Media Strategist
Social media strategist is more central in establishing a company’s social media strategy. Knowledge of marketing, PR, content creation, and data analysis is required for this position.
Content Creator
Content creators focus on creating blogs, social media posts, videos, or podcasts for an intended audience. To be successful in this role, gaining experience with digital publishing with different mediums, generating traffic, and analyzing data are essential.
Highlighted Courses
Gain expertise in digital and social media through courses in brand management, content creation, social media design, analytics, strategy, and campaign execution.
Meet Our Faculty
Learn from experienced faculty who bring years of industry expertise, academic excellence, and a commitment to developing future organizational leaders.
Degree Emphases
As part of earning a Bachelor of Science in Communications students will choose two different emphases from the following list, empowering them to become successful in different aspects of communication.
Students learn to use strategic communication to voice and solve issues in teams, organizations, and communities. Focus areas include project management, community outreach, mediation, advocacy, data gathering and analysis, and collaborative partnership building.
Public relations is a planned process to influence public opinion and craft a public image. This emphasis provides opportunities to write, research, and implement persuasive principles of strategic planning for selected clients.
Creativity meets strategy to bring ideas to life through the power of visual communication, blending design, storytelling, and technology to create compelling visuals that inform, inspire, and engage audiences across various media platforms.
Journalism informs, investigates, and amplifies voices—bringing clarity to complex issues, holding power accountable, and connecting communities through truth.
Digital and social media bridge connections, amplify voices, and shape conversations—delivering information in real time and transforming how the world interacts and engages.
Video Production brings stories to life through sight, and sound—capturing moments, conveying messages, and creating impactful visual experiences.