Become Digital and Social Media Strategists, Specialists, Creators, and Managers
The digital and social media emphasis prepares students to work as a social media specialist, coordinator, strategist, or manager. The emphasis teaches students to curate and create content for intended audiences using multiple mediums and digital and social media strategies. In addition, students will learn how to make data-driven decisions and measure their effectiveness. The emphasis relies on experience-based learning—providing students with meaningful opportunities to work on personal brands and with established organizations.
Social Media Manager
Social media managers take charge of an organization’s social media efforts. They manage and monitor a company’s efforts within the social media sphere.
Social Media Strategist
Social media strategist is more central in establishing a company’s social media strategy. Knowledge of marketing, PR, content creation, and data analysis is required for this position.
Content creators focus on creating blogs, social media posts, videos, or podcasts for an intended audience. To be successful in this role, gaining experience with digital publishing with different mediums, generating traffic, and analyzing data are essential.
Getting Started in This Degree
If you are interested in Digital and Social Media, sta:rt with one of the following major-specific courses
Learn to use strategic communication to solve and voice issues in teams, organizations, and communities. Focus areas include project management, stakeholder engagement, community outreach, data gathering and analysis, and partnership building.