Digital and Social Media Emphasis
The digital and social media emphasis prepares students to work as a social media specialist, coordinator, strategist, or manager. The emphasis teaches students to curate and create content for intended audiences using multiple mediums and digital and social media strategies.
- Develop the skills to create, manage, and analyze digital content across multiple platforms.
- Learn how to engage audiences, build brands, and measure success using data-driven strategies.
- Gain experience through hands-on projects.
- Learn how to curate content, run campaigns, and work with real organizations to develop a profession.
- Prepare for possible careers in social media marketing, strategy, and content creation.
Highlighted Courses
Gain expertise in digital and social media through courses in brand management, content creation, social media design, analytics, strategy, and campaign execution.
Graduate Career-Ready
Graduates with a degree in Communication, with an emphasis in Digital and Social Media, have a wide array of rewarding careers before them. Check out some of the top careers students get with this degree or explore more career options in I-Plan.
AI in Academics
At BYU-Idaho, we are strategically integrating Artificial Intelligence to enhance academic excellence and prepare our students for an evolving world.
Advance Knowledge, Enhancing Learning, and Developing Workforce Readiness
AI in Academics means learning to advance knowledge, enhancing learning, and developing workforce readiness through tools that support (not replace) your effort and integrity.
Degree Emphases
As part of earning a Bachelor of Science in Communications students will choose two different emphases from the following list, empowering them to become successful in different aspects of communication.
Manage an organization's image and communication with the public and media.
Use images, design, and media to clearly convey messages and ideas to audiences.
Gather, investigate, and report news and information through various media platforms.
Create and manage digital content across online platforms for communication goals.
Create, edit, and manage videos for news, entertainment, and commercial purposes.
Next Steps With BYU-Idaho
Explore how to begin your academic journey at BYU-Idaho by starting your application today.
Learn how to update your academic path with simple instructions for requesting a major change.
Learn More About BYU-Idaho
Request more information and receive personalized information to learn how BYU-Idaho can help you reach your goals.
Request more information and receive personalized information to learn how BYU-Idaho can help you reach your goals.