James Rognon graduated from BYU-Idaho with a bachelor's degree in business management with an emphasis in marketing and visual communication. He afterwards earned a MBA from Sam Houston State University in 2018.
James worked as a marketing manager at Brigham Young University, working in branding and advertising for the university. He then served as a senior graphic designer for OpenBook, followed by a creative director role with PRMarketing.com and Virtel Marketing. After a two-year period working as a senior interactive art director for Calbela's, James joined the faculty in the Department of Communication st BYU-Idaho in 2016.