Public Relations Introduction
Students will learn how to anticipate, analyze, and interpret public opinion that can affect the success of business organizations and other entities.
- Prepares students for professional work in the public relations industry.
- Learn how to anticipate, analyze, and interpret public opinion that can affect the success of businesses and organizations.
- Learn how to help organizations and individuals manage their public image.
- Learn how to help organizations communicate effectively with the public.
- Learn how to influence targeted audiences using persuasive principles and tools.
- Learn to achieve organizational goals based on research.
Highlighted Courses
Build strong communication and public relations skills through courses in public speaking, media influence, professional presentations, crisis management, strategic campaigns, and more.
Graduate Career-Ready
Graduates with a degree in Communication, with an emphasis in Public Relations, have a wide array of rewarding careers before them. Check out some of the top careers students get with this degree or explore more career options in I-Plan.
AI in Academics
At BYU-Idaho, we are strategically integrating Artificial Intelligence to enhance academic excellence and prepare our students for an evolving world.
Advance Knowledge, Enhancing Learning, and Developing Workforce Readiness
AI in Academics means learning to advance knowledge, enhancing learning, and developing workforce readiness through tools that support (not replace) your effort and integrity.
Degree Emphases
As part of earning a Bachelor of Science in Communications students will choose two different emphases from the following list, empowering them to become successful in different aspects of communication.
Manage an organization's image and communication with the public and media.
Use images, design, and media to clearly convey messages and ideas to audiences.
Gather, investigate, and report news and information through various media platforms.
Create and manage digital content across online platforms for communication goals.
Create, edit, and manage videos for news, entertainment, and commercial purposes.
Next Steps With BYU-Idaho
Explore how to begin your academic journey at BYU-Idaho by starting your application today.
Learn how to update your academic path with simple instructions for requesting a major change.
Learn More About BYU-Idaho
Request more information and receive personalized information to learn how BYU-Idaho can help you reach your goals.
Request more information and receive personalized information to learn how BYU-Idaho can help you reach your goals.