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Bachelor of Science
Communication: Public Relations
Public relations is a planned process to influence public opinion. This emphasis provides opportunities to write, research, and implement persuasive principles and tools of strategic planning for selected clients.
Public Relations
Start Your Career as a Professional Public Relations Practitioner
The Bachelor of Science (BS) degree in Communication with a Public Relations emphasis prepares students for professional work in the public relations industry. Students will learn how to anticipate, analyze, and interpret public opinion that can affect the success of business organizations and other entities. In addition to research, students will learn how to influence targeted audiences using persuasive principles and tools to achieve organizational goals. The use of traditional and digital media will be accentuated. Courses in the emphasis are designed to prepare students with excellent writing skills and other communication skill sets necessary for entering the profession.
"I was offered a post-graduate internship with a prestigious tech PR firm with big clients such as Qualtrics, Vivint, Smart Homes, Domo, and many others. Faculty mentorship truly helped me navigate the interview process with confidence. Oddly, I felt comfortable in those high stress situations. Thanks for empowering me to accomplish something truly great."

Highlighted Career Paths

Graduates with a degree in Communication, with an emphasis in Public Relations, have a wide array of rewarding careers before them. Check out some of the top careers students get with this degree or explore more career options in I-Plan.
Public Relations/Advertising Practitioner
In this career, you will aid an organization to promote itself and communicate its mission and objectives to various audiences.
For-profit, Non-profit, or Government Entity Public Relations Practitioner
Public relations practitioners work with organizations to help with fund-raising, build public awareness about issues, facilitate focus groups to understand public perception and opinion, and much more.

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