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Public Relations Introduction
Our goal is to prepare you to become a strategic communication professional who can research audiences, build relationships, and create communication that inspires action. As a Public Relations student, you'll develop strengths in the following areas:
- Conduct audience research to uncover insights and develop communication strategies that work
- Create persuasive campaigns using writing, storytelling, digital media, and emerging technologies
- Build and protect the reputation of organizations through ethical, strategic communication
- Graduate with hands-on experience working with real clients and creating a portfolio that prepares you for careers in public relations, corporate communication, and agency work
Highlighted Courses
Develop core competencies and build professional practice in public relations through courses that focus on public relations principles and strategy, market research, web analytics, public engagement and planning, brand influence and partnerships, and crisis communication.
Public Relations Principles and Strategy
COMM 325
Marketing Research and Web Analytics
MKT 380
Public Engagement and Planning
COMM 339
Brand Influence and Partnerships
COMM 346
Crisis Communication
COMM 425
Graduate Career-Ready
Graduates with a degree in Communication, with an emphasis in Public Relations, have a wide array of rewarding careers before them. Check out some of the top careers students get with this degree or explore more career options in I-Plan.
AI in Academics
At BYU-Idaho, we are strategically integrating Artificial Intelligence to enhance academic excellence and prepare our students for an evolving world.
Advance Knowledge, Enhancing Learning, and Developing Workforce Readiness
AI in Academics means learning to advance knowledge, enhancing learning, and developing workforce readiness through tools that support (not replace) your effort and integrity.
Degree Emphases
As part of earning a Bachelor of Science in Communications students will choose two different emphases from the following list, empowering them to become successful in different aspects of communication.
Learn to think strategically, create boldly, and turn big ideas into campaigns that move people to action, in one of the most in-demand fields of communication.
Write it. Design it. Produce it. Learn to create across every medium that matters and become the creative professional every team wants in the room.
Learn to craft stories that people care about, by building bold, strategic campaigns that shape perception, solve communication problems, and reach audiences wherever they are.
Learn to lead out in video production and create messages that matter in the fastest-growing, most dominant medium of today.
Next Steps With BYU-Idaho
Explore how to begin your academic journey at BYU-Idaho by starting your application today.
Learn how to update your academic path with simple instructions for requesting a major change.
Learn More About the Public Relations Program
Request more information about the Public Relations program and discover how BYU-Idaho can help you reach your goals.
Request More Information
Request more information about the Public Relations program and discover how BYU-Idaho can help you reach your goals.
Request More Information