What is Public Relations?
Students will learn how to anticipate, analyze, and interpret public opinion that can affect the success of business organizations and other entities.
- Prepares students for professional work in the public relations industry.
- Learn how to anticipate, analyze, and interpret public opinion that can affect the success of businesses and organizations.
- Learn how to help organizations and individuals manage their public image.
- Learn how to help organizations communicate effectively with the public.
- Learn how to influence targeted audiences using persuasive principles and tools.
- Learn to achieve organizational goals based on research.
Highlighted Career Paths
Graduates with a degree in Communication, with an emphasis in Public Relations, have a wide array of rewarding careers before them. Check out some of the top careers students get with this degree or explore more career options in I-Plan.
Public Relations/Advertising Practitioner
In this career, you will aid an organization to promote itself and communicate its mission and objectives to various audiences.
For-profit, Non-profit, or Government Entity Public Relations Practitioner
Public relations practitioners work with organizations to help with fund-raising, build public awareness about issues, facilitate focus groups to understand public perception and opinion, and much more.
Highlighted Courses
Build strong communication and public relations skills through courses in public speaking, media influence, professional presentations, crisis management, strategic campaigns, and more.
Meet Our Faculty
Learn from experienced faculty who bring years of industry expertise, academic excellence, and a commitment to developing future organizational leaders.
Degree Emphases
As part of earning a Bachelor of Science in Communications students will choose two different emphases from the following list, empowering them to become successful in different aspects of communication.
Students learn to use strategic communication to voice and solve issues in teams, organizations, and communities. Focus areas include project management, community outreach, mediation, advocacy, data gathering and analysis, and collaborative partnership building.
Public relations is a planned process to influence public opinion and craft a public image. This emphasis provides opportunities to write, research, and implement persuasive principles of strategic planning for selected clients.
Creativity meets strategy to bring ideas to life through the power of visual communication, blending design, storytelling, and technology to create compelling visuals that inform, inspire, and engage audiences across various media platforms.
Journalism informs, investigates, and amplifies voices—bringing clarity to complex issues, holding power accountable, and connecting communities through truth.
Digital and social media bridge connections, amplify voices, and shape conversations—delivering information in real time and transforming how the world interacts and engages.
Video Production brings stories to life through sight, and sound—capturing moments, conveying messages, and creating impactful visual experiences.