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Bachelor of Science

Communication: Public Relations

Public relations is a planned process to influence public opinion and craft a public image. This emphasis provides opportunities to write, research, and implement persuasive principles of strategic planning for selected clients.

What is Public Relations?

A Public Relations student holds her written work and smiles.

Students will learn how to anticipate, analyze, and interpret public opinion that can affect the success of business organizations and other entities.

  • Prepares students for professional work in the public relations industry.
  • Learn how to anticipate, analyze, and interpret public opinion that can affect the success of businesses and organizations.
  • Learn how to help organizations and individuals manage their public image.
  • Learn how to help organizations communicate effectively with the public.
  • Learn how to influence targeted audiences using persuasive principles and tools.
  • Learn to achieve organizational goals based on research.

Highlighted Career Paths

Graduates with a degree in Communication, with an emphasis in Public Relations, have a wide array of rewarding careers before them. Check out some of the top careers students get with this degree or explore more career options in I-Plan.
Public Relations/Advertising Practitioner
In this career, you will aid an organization to promote itself and communicate its mission and objectives to various audiences.
For-profit, Non-profit, or Government Entity Public Relations Practitioner
Public relations practitioners work with organizations to help with fund-raising, build public awareness about issues, facilitate focus groups to understand public perception and opinion, and much more.

Meet Our Faculty

Learn from experienced faculty who bring years of industry expertise, academic excellence, and a commitment to developing future organizational leaders.
Portrait of Kyle Heuett
Kyle Heuett
Russell,-Emily_russelle_289514731.jpg
Emily Russell

Degree Emphases

As part of earning a Bachelor of Science in Communications students will choose two different emphases from the following list, empowering them to become successful in different aspects of communication.