Start Your Career as a Professional Public Relations Practitioner
The Bachelor of Science (BS) degree in Communication with a Public Relations emphasis prepares students for professional work in the public relations industry. Students will learn how to anticipate, analyze, and interpret public opinion that can affect the success of business organizations and other entities. In addition to research, students will learn how to influence targeted audiences using persuasive principles and tools to achieve organizational goals. The use of traditional and digital media will be accentuated. Courses in the emphasis are designed to prepare students with excellent writing skills and other communication skill sets necessary for entering the profession.
"I was offered a post-graduate internship with a prestigious tech PR firm with big clients such as Qualtrics, Vivint, Smart Homes, Domo, and many others. Faculty mentorship truly helped me navigate the interview process with confidence. Oddly, I felt comfortable in those high stress situations. Thanks for empowering me to accomplish something truly great."
NATHAN S., BYU-I GRADUATE
Public Relations/Advertising Practitioner
In this career, you will aid an organization to promote itself and communicate its mission and objectives to various audiences.
For-profit, Non-profit, or Government Entity Public Relations Practitioner
Public relations practitioners work with organizations to help with fund-raising, build public awareness about issues, facilitate focus groups to understand public perception and opinion, and much more.
Getting Started in This Degree
If you are interested in Public Relations, start with one of the following major-specific courses:
Learn to use strategic communication to solve and voice issues in teams, organizations, and communities. Focus areas include project management, stakeholder engagement, community outreach, data gathering and analysis, and partnership building.