What is Video Production?
The program emphasizes both technical expertise and creative collaboration, ensuring graduates are ready for the fast-paced media industry.
- Master the technical and creative skills needed to produce professional video content
- Learn filming, editing, and storytelling.
- Gain hands-on experience using industry-standard equipment and software.
- Learn to create news pieces, advertisements, documentaries, and short films.
- Prepare for roles as videographers, producers, editors, and content creators.
Highlighted Career Paths
Graduates with a degree in Communication, with an emphasis in Video Production, have a wide array of rewarding careers before them. Check out some of the top careers students get with this degree or explore more career options in I-Plan.
Producer
As a producer, you will oversee the entire video production process, from idea development to final delivery. You will coordinate teams, manage budgets, and ensure that projects meet creative and strategic goals. Producers work closely with writers, directors, and editors to bring a vision to life while keeping projects on schedule and within scope.
Videographer
As a videographer, you will be responsible for capturing high-quality visuals that tell a compelling story. You will operate cameras, frame shots, and use lighting and composition techniques to create engaging content. Whether filming news pieces, advertisements, documentaries, or short films, videographers bring stories to life through their technical and artistic skills.
Video Editor
The editor puts together (cuts) the pictures and sound. Films tend not to be shot in the order in which the story unfolds so that editors might work on scenes from the film's end before the beginning. Their job is to take scenes out of story order and edit them piece by piece into a whole video.
Highlighted Courses
Master the art of video production through courses in filmmaking, broadcast performance, motion graphics, and advanced moving image techniques.
Meet Our Faculty
Learn from experienced faculty who bring years of industry expertise, academic excellence, and a commitment to developing future organizational leaders.
Degree Emphases
As part of earning a Bachelor of Science in Communications students will choose two different emphases from the following list, empowering them to become successful in different aspects of communication.
Students learn to use strategic communication to voice and solve issues in teams, organizations, and communities. Focus areas include project management, community outreach, mediation, advocacy, data gathering and analysis, and collaborative partnership building.
Public relations is a planned process to influence public opinion and craft a public image. This emphasis provides opportunities to write, research, and implement persuasive principles of strategic planning for selected clients.
Creativity meets strategy to bring ideas to life through the power of visual communication, blending design, storytelling, and technology to create compelling visuals that inform, inspire, and engage audiences across various media platforms.
Journalism informs, investigates, and amplifies voices—bringing clarity to complex issues, holding power accountable, and connecting communities through truth.
Digital and social media bridge connections, amplify voices, and shape conversations—delivering information in real time and transforming how the world interacts and engages.
Video Production brings stories to life through sight, and sound—capturing moments, conveying messages, and creating impactful visual experiences.