What is Visual Communication?
This program focuses on creating legal and ethical content. We teach how to enhance communication skills by developing broad visual skills, including advertising, motion graphics, design, photography, presentation, web design, and more.
- Master the technical and creative skills needed to professionally craft visual content.
- Learn design principles, typography, branding, and digital media.
- Gain hands-on experience with industry-standard software and tools while creating logos, advertisements, social media graphics, and multimedia projects.
- Exercise both artistic creativity and strategic communication.
- Prepare for careers as graphic or UX/UI designers, art directors, and content creators.
Highlighted Career Paths
Graduates with a degree in Communication, with an emphasis in Visual Communication, have a wide array of rewarding careers before them. Check out some of the top careers students get with this degree or explore more career options in I-Plan.
Content Creator
Content creators are in the trenches building visual content daily. You will craft everything from images to motion graphics for websites, blogs, social media, and more.
Marketing Specialist
Marketing specialists coordinate, plan, and schedule the creation and execution of marketing collateral and internal company projects.
Multimedia Specialist
In this career, you will design and create multimedia products that are a compilation of sounds, pictures, graphics, videos, virtual reality, and motion graphics.
Highlighted Courses
Develop essential communication and visual media skills through courses in public speaking, professional writing, digital imaging, vector graphics, online media creation, and advanced visual design.
Meet Our Faculty
Learn from experienced faculty who bring years of industry expertise, academic excellence, and a commitment to developing future organizational leaders.
Degree Emphases
As part of earning a Bachelor of Science in Communications students will choose two different emphases from the following list, empowering them to become successful in different aspects of communication.
Students learn to use strategic communication to voice and solve issues in teams, organizations, and communities. Focus areas include project management, community outreach, mediation, advocacy, data gathering and analysis, and collaborative partnership building.
Public relations is a planned process to influence public opinion and craft a public image. This emphasis provides opportunities to write, research, and implement persuasive principles of strategic planning for selected clients.
Creativity meets strategy to bring ideas to life through the power of visual communication, blending design, storytelling, and technology to create compelling visuals that inform, inspire, and engage audiences across various media platforms.
Journalism informs, investigates, and amplifies voices—bringing clarity to complex issues, holding power accountable, and connecting communities through truth.
Digital and social media bridge connections, amplify voices, and shape conversations—delivering information in real time and transforming how the world interacts and engages.
Video Production brings stories to life through sight, and sound—capturing moments, conveying messages, and creating impactful visual experiences.