We ask that official campus organizations use a Department Logo for several reasons:
- We want our organizations to feel like they clearly belong to BYU-Idaho. It implies campus unity.
- Logos become more recognizable when they are used consistently over time.
- Organizations that utilize the official logo can leverage the reputation of BYU-Idaho.
Student Group or Society
Societies cannot have a unique logo or a department logo. Instead, we ask that they use the I-Belong app and temporary artwork to promote themselves.
Consistently-used colors, fonts, or graphic elements are not considered logos so long as they:
- don’t replace the department or university logo
- are used as textures, patterns, or supplemental design elements
- are not paired with the department or university name
Graphic Elements (Approved)
The blue triangles are used as a design element. This would be approved.
Graphic Elements (Not Approved)
The blue triangles are paired up with the name of the organization in such a way that it looks like a logo. This would not be approved.
We don’t consider custom artwork as a logo so long as:
- the artwork is not used longer than a year
- the sponsoring organization’s department logo is always included
- the name of the department or BYU-Idaho’s name isn’t integrated within the artwork
The left example keeps the name of the organization on the department logo instead of incorporating it into the artwork (on the right).
We don’t allow official campus organizations to have a custom logo. Exceptions can be requested through University Relations for the following scenarios:
- regularly-held, campus-wide events
- campus organizations that compete in the open marketplace
- on-campus food venues
The University Village is a good example of a campus organization that needs to compete in the open marketplace
The R&CW is a campus-wide event important to the university. This event was granted approval for a custom mark.