Photography Guide

BYU-Idaho has always been a uniquely student-focused institution. To help convey this message, photos of bright, energetic students play a major role in the University's promotional imagery. Promotional photos should exude optimism and warmth. They should also be beautiful, professional, collegiate, and spiritually appropriate.


Get Started Guidelines

Student-Focused Photos

Successful student-focused promotional photos illustrate the educational process by showing students engaged in realistic collegiate settings.

Three students studying infront of the Taylor Building

Providing enough landmarks to distinguish that the models are on the BYU-Idaho campus, especially when shooting outdoors.

Two students studying at a table with a teacher in the background.

Showing BYU-Idaho students acting for themselves rather than being acted upon.

Three teachers talking and laughing with each other while walking down a hallway

Portraying BYU-Idaho's active faculty presence.

Student in a science lab measuring liquid.

Illustrating that participants are fully engaged in academic or student-life scenarios.

Campus-Focused Photos

Use beautiful photos of the campus grounds and buildings to connect audiences with and promote the University.

Photographing building architecture can be very effective, as can photos set in other gathering places, such as the Ricks Gardens, Spori Quad, and Amphitheatre Quad. Including some student traffic in photography adds life and vitality.

Image of campus building looking upward.
Image of taylor building from the side with spring trees around it.
Looking up stone steps in the college gardens with the Hinkley building in the far off distance

Off-Campus Photography

When shooting photos off campus, follow the same principles as on-campus photography. While the subject matter may be different, we want to maintain the same feeling.

Some examples of off-campus photography may be:

  • Expeditions
  • Internships
  • Online students

Model Guidelines

Seek out models who describe the following:

  • Adhere to the Honor Code in their personal life.
  • Exemplify the BYU-Idaho dress and grooming standards.
  • Highlight the diversity of our student body.
  • Fill out a model release form as a requirement. 


How to Obtain or Produce Branded Photography

Custom Photos:

University Relations Photo team at (208) 496-2080.

Existing Campus Photography:

View our university photo gallery at photo.byui.edu. Photos may be used for university-related projects. To request access email ucphoto@byui.edu.

Copyright

To protect the University, Artist, and user, compliance with copyright laws is imperative. To learn more about copyright, University policies, and who to contact, concerning it click here

Stock Images:

Use the principles found in this style guide to effectively choose images. Be sure to purchase the right photo permissions and copyright licenses for the application of the images you choose. Whenever you can, use imagery provided by the University. If stock imagery is necessary, use it with discretion.

Do-it-yourself: Use the principles found in this style guide when producing your own work.

Whether your own original photography or the work of someone else, photos of campus may not be used for commercial gain. Using images from the Internet without permission from the artist is not permitted.

To use photos of LDS temples, seek permission from the Church's Intellectual Property Office.

If the temple is not the main focus of the image, permission is not required.

To use photos of or quotes by LDS General Authorities, first seek permission from the Church's Intellectual Property Office.

Approved photos of BYU-Idaho's presidents, vice-presidents, and their families can be obtained through University Relations.


Photoshoot Tips

Apparel

Clothing should be modest in nature and should be in accordance with the "For Strength of Youth" modesty standards. Additionally, the following must be taken into consideration:

  • Pants and jeans should be well cared for.
  • Shoes are not overly casual or worn out.
  • Avoid logos or shirts with graphics.
  • Colorful bracelets are distracting.
  • Complex patterns should be avoided.

Faces and Hair


Bring face powder to help avoid shiny skin.

Men should shave an hour or two prior to a photoshoot.

Watch for fly-away hair.


Composition Design Tips


To create visual interest, avoid placing the subject directly in the center.

Do:

Photograph cut into four peices - Two students in the bottom 1/4 corner with 3/4 of the image as background.

Do Not Do:

photograph cut into four peices - two students are centered directly in the middle.

Leave empty space for elements that will be included in the final piece -mastheads, text, etc.

Poster of three students walking on the grass between classes.

Remember your format. Web banners will usually require a horizontal shot while posters will often need a vertical shot.

Computer with the BYU-Idaho website shown.
Poster for Upward with arial photograph of campus.

Most lenses distort a photo along the edges, so avoid including people or focal points in these areas.

Avoid blank walls when shooting indoors, unless the design calls for a vignette. At the same time, avoid walls that are too distracting.


Outdoor Lighting Tips


Avoid shooting in the middle of the day. The high sun causes models to squint and have "raccoon eyes." However, if it's unavoidable, use a fill light or reflector and shoot in the shade.

Shoot subjects with the sun behind or to the side.


Model Posing


Models should be alert, attentive, and have a "light in their countenances."

Avoid dull photos of students staring or pointing at a computer, tablet, or mobile screens. Instead let their attention be on the camera or another person.

Be aware of your models' surroundings. Avoid background elements that interact with the student negatively and cause strange tangents, such as trees appearing to grow out of people's heads.

Students who are "aware of the camera" sometimes appear stiff, robotic or unnatural. Loosen them up by telling jokes, engaging them in conversation or allowing some physical movement in the shoot (for instance, ask them to walk toward the camera).

Good use of models can be found below

Group of students crowded together with front student smiling.
Student looking upward and smiling.
Three students walking and chatting infront of the taylor building.
Student couple holding hands and walking to devotional from the MC.

Model Photoshopping

Do not completely remove physical characteristics. For example, you may minimize an unsightly mole, but don't completely remove it. You may subtly lighten teeth, lessen the sheen of a face, or lightly smooth distracting scars.

Image of a woman cut in half down the middle. The left side is an example of photoshop editing done well, the right side is photoshop editing down badly.

Good/ Bad

Be mindful of unintentional color cast on skin tones. For example, if a light-skinned person has their photo taken in a green grass field, their skin may look slightly green. Feel free to correct this.

image of a girl with a backpack cut in half down the middle. The left side is an example of photoshop editing down well, the right side is photoshop editing down badly.

Good/ Bad