This page refers to on-campus marketing. For off-campus marketing, please refer to the Off-Campus Branding Guidelines.
Official websites will be most effective when other channels, such as campus emails, link to a specific page. Keep the site current.
Use search engine optimization (SEO) tactics to make your site more visible and easier to locate.
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Determine what your message is, the best way to communicate it, and what action you desire your viewer to take when others receive the message.
Each department is given its own homepage to provide information and news. This homepage should have the most important information, as it is usually the first thing users see.
- People will usually visit this site before any other sites. Department websites receive more visits than department social media pages.
- Websites allow for the most information to be shared.
- It can be time-consuming to keep the site updated.
Create an outlined plan of content needs to be uploaded to the department webpage, including objectives, photos, and content. A website manager can be a great help for keeping this information up-to-date.
- Please be sure all content follows the Honor Code and the standards of the University.
- Provide contact information and objectives of the website.
- Provide a Table of Contents for the site.
- Notify University Relations when you substantially update the site.
Acquire University approval and the verification stamp (if needed) before publishing.
Send the URL link to the Advertising & Marketing office whenever you launch your new site creation or update.
Print or export your media, and distribute your message through official BYU-Idaho marketing channels.
Upload to the Internet.