Marketing Introduction
Discover the ins and outs of digital marketing, advertising, professional sales, management, and analytics. Marketing courses focus on building specific skills to help students contribute effectively in a future career. Skills include researching target audiences, creating customer personas, and using AI marketing tools to build a business's brand and generate exposure.
The AAS in Marketing prepares BYU Idaho students for entry-level positions in marketing. The degree offers two different paths to completion: one through digital marketing and the other through professional sales. The degree is focused on providing graduates with marketable skills that will help gain employment in expanding business areas.
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Graduate Career-Ready
BYU-Idaho Graduate Salaries
Graduates enjoy exceptional earning potential across multiple specialties, with starting salaries typically ranging from $45,000 to $90,000, while top performers in professional sales can earn up to $120,000 annually. This program provides a high-value entry into lucrative sectors like category management and digital marketing, ensuring a strong financial return on your education.
Common Career Paths
Prepare for high-demand roles as an Account Executive, Digital Marketing Specialist, or Category Manager for global corporations like Walmart and Kimberly Clark. Whether you are mastering B2B negotiation or utilizing Agentic Engine Optimization to drive brand growth, you will graduate with a professional network and the technical skills to lead in marketing agencies or in-house corporate teams.
Preparation for Grad School
This major is a premier launchpad for top-tier MBA and Brand Management programs, specifically requiring two professional internships to ensure you have a competitive, experience-rich resume. By gaining years of practical experience before graduation, you will be positioned as a top candidate for the most prestigious graduate business schools in the country.
AI in Academics
At BYU-Idaho, we are strategically integrating Artificial Intelligence to enhance academic excellence and prepare our students for an evolving world.
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Next Steps With BYU-Idaho
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