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Marketing Introduction
Compared to the bachelor’s program in Marketing, an associate degree is broader, and it prioritizes the building of foundational concepts. In this program, students:
- Learn business basics and marketing strategies.
- Take courses that teach interpersonal and technical skills.
- Experience multiple sides of Marketing, like web or social media advertising.
- Pull from other majors, like Communications, Business, and Finance, to gain a well-rounded understanding of Marketing.
Highlighted Courses
If you are interested in Marketing, start with one of the following major-specific courses
Salary Outlook for BYUI Graduates
Explore earnings data for BYU-Idaho graduates in marketing-related fields.
Career Possibilities for Marketing
Marketing graduates can explore a wide variety of careers in marketing with many rewarding benefits. Check out some of the top careers for business marketing or explore more options in I-Plan.
Career Options
Job description
How much education does a new hire need to perform in a job in this occupation? Responders said:
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National Average Salary
Salary data is based on national averages from Lightcast data
Average starting salary
Salary By Experience
Employment Outlook
Employment outlook data from Bureau of Labor Statistics
Growth rate for the next 10 years
Employment Projection
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Top companies hiring
Data Source: Industry and occupation employment and wage estimates are modeled using data from Lightcast, the U.S. Bureau of Labor Statistics, and other public sources. Figures are estimates and actual outcomes may vary by employer, experience, and location.
Comparison List
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Dive Deeper Into Marketing
Explore helpful articles about this major, including career paths, skills, and opportunities. Get the insight you need to make an informed decision about your future at BYU-Idaho.
Explore Major Discovery
Explore Major Discovery
In the Marketing associate program at BYU-Idaho, students take one of two certificate programs: Digital Marketing and Professional Selling. Each has required courses, and each is important in the Marketing field. Choosing a certificate depends on what you want to do in Marketing.
1 Min Read
What are marketable skills? Marketable skills are abilities that employers look for in the people they hire. Often, there is a “Skills” section of a resume; a Marketing degree is great for developing skills to share with future employers.
2 Min Read
Do you want to enter the workforce quickly and strengthen your base knowledge of marketing? Or, do you want to learn the details of marketing and gain real-world experience to apply to future careers?
2 Min Read
AI in Academics
At BYU-Idaho, we are strategically integrating Artificial Intelligence to enhance academic excellence and prepare our students for an evolving world.
AI in Marketing
You will gain a competitive edge by integrating cutting-edge AI tools—including AI-powered roleplays and autonomous agentic systems—into every stage of your marketing strategy and learning. This advanced training ensures you can elevate core marketing skills with artificial intelligence, providing immediate and sophisticated value to your future employers.
Advance Knowledge, Enhancing Learning, and Developing Workforce Readiness
AI in Academics means learning to advance knowledge, enhancing learning, and developing workforce readiness through tools that support (not replace) your effort and integrity.
Related Majors
Learn to think strategically, create boldly, and turn big ideas into campaigns that move people to action, in one of the most in-demand fields of communication.
Learn to craft stories that people care about, by building bold, strategic campaigns that shape perception, solve communication problems, and reach audiences wherever they are.
Learn to lead out in video production and create messages that matter in the fastest-growing, most dominant medium of today.
Write it. Design it. Produce it. Learn to create across every medium that matters and become the creative professional every team wants in the room.
Next Steps With BYU-Idaho
Explore how to begin your academic journey at BYU-Idaho by starting your application today.
Learn how to update your academic path with simple instructions for requesting a major change.
Learn More About the Marketing Program
Request more information about the Marketing program and discover how BYU-Idaho can help you reach your goals.
Request More Information
Request more information about the Marketing program and discover how BYU-Idaho can help you reach your goals.
Request More Information