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Associate of Applied Science
Marketing (A.A.S.)
Marketing students learn how business marketing operates by exploring best marketing strategies in digital advertising and sales, and how to reach target audiences.
Dave Harrell, a faculty member of the Finance Department teaches BA 215, Business Essentials.  That day the class was presenting their final group project.
Share and Research Your Passion
Discover the ins and outs of digital marketing, digitial advertising, and professional sales. Marketing courses focus on building specific skills to help students contribute effectively in a future career. Skills include researching target audiences, building customer personas, and effective use of technology to build a business's brand and generate exposure.

The AAS in Marketing prepares BYU Idaho students for entry level positions in marketing. The degree offers two different paths to completion: one through digital marketing and the other through professional sales. The degree is focused on providing graduates with marketable skills that will help gain employment in expanding business areas.

Highlighted Career Paths

Marketing graduates can explore a wide variety of careers in marketing with many rewarding benefits. Check out some of the top careers for business marketing or explore more options in I-Plan.
Marketing Manager
Marketing managers collect and analyze marketing data to form marketing strategies and campaigns for businesses. They oversee marketing performance, target audience research, and product demand.
Market Research Analyst
Research and analyze consumer and competitive data to give companies insights on what to sell, how to sell it, and who to sell to.
Search Engine Optimization (SEO) Specialist
SEO specialists work closely with marketing teams to correct and implement digital marketing strategies based on how customers search on the internet for services and products. They assist companies in improving web exposure and website traffic.

Related Majors