Share and Research Your Passion
Discover the ins and outs of digital marketing, advertising, and professional sales. Marketing courses focus on building specific skills to help students contribute effectively in a future career. Skills include researching target audiences, creating customer personas, and effectively using technology to build a business's brand and generate exposure.
Every industry today relies on digital marketing. Marketing students develop an essential voice in companies to help them understand their customers better and showcase services and products to meet customer needs best.
Every industry today relies on digital marketing. Marketing students develop an essential voice in companies to help them understand their customers better and showcase services and products to meet customer needs best.
Highlighted Career Paths
Business Management Marketing graduates can explore a wide variety of careers in marketing with many rewarding benefits. Check out some of the top careers for business marketing or explore more options in I-Plan.
Marketing Manager
Marketing managers collect and analyze marketing data to form marketing strategies and business campaigns. They oversee marketing performance, target audience research, and product demand.
Market Research Analyst
Research and analyze consumer and competitive data to give companies insights on what to sell, how, and who to sell it to.
Search Engine Optimization (SEO) Specialist
SEO specialists work closely with marketing teams to correct and implement digital marketing strategies based on how customers search the internet for services and products. They assist companies in improving web exposure and website traffic.
Getting Started in this degree
If you are interested in Business Management Marketing, start with one of the following major-specific courses
Related Majors
Marketing students learn how business marketing operates by exploring best marketing strategies in digital advertising and sales, and how to reach target audiences.
A Business Management degree provides first-hand business experience and teaches students to innovate, develop necessary leadership skills, and act as disciples of Christ in a business setting. Internship experience also offers practical and networking experience required to obtain employment.
The Digital and Social Media emphasis prepares students for a career in social media marketing. Students will learn to successfully develop, execute, and measure digital media strategies.
Public relations is a planned process to influence public opinion. This emphasis provides opportunities to write, research, and implement persuasive principles and tools of strategic planning for selected clients.
Learn to use strategic communication to solve and voice issues in teams, organizations, and communities. Focus areas include project management, stakeholder engagement, community outreach, data gathering and analysis, and partnership building.