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Bachelor of Science

Marketing (B.S.)

Department of Marketing
Marketing students learn how business marketing operates by exploring the best marketing strategies in digital advertising, category management, analytics and sales.
Social Work practice class taught by Grover Wray.

Marketing Introduction

Discover the ins and outs of digital marketing, advertising, professional sales, management, and analytics. Marketing courses focus on building specific skills to help students contribute effectively in a future career. Skills include researching target audiences, creating customer personas, and using AI marketing tools to build a business's brand and generate exposure.

Every industry today relies on digital marketing. Marketing students develop an essential voice in companies to help them understand their customers better and showcase services and products to meet customer needs best.

Highlighted Courses

Develop core strategic and creative skills through courses in consumer behavior, digital marketing, market research, branding, social media strategy, sales management, and more.
Careers in Marketing
October 09, 2025 03:01 PM
MKT 100
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Social Media Marketing
October 09, 2025 03:07 PM
MKT 351
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Marketing Management
October 09, 2025 03:12 PM
MKT 310
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Professional Sales
October 09, 2025 03:02 PM
MKT 370
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Category Management and Merchandising
March 09, 2026 03:05 PM
MKT360
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Web Business Creation
March 09, 2026 03:06 PM
MKT353
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Sales Account Management
March 09, 2026 03:07 PM
MKT372
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Marketing Analysis
March 09, 2026 03:08 PM
MKT420
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4-Year Plan
See Example Class Plan
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Graduate Career-Ready

Business Management Marketing graduates can explore a wide variety of careers in marketing with many rewarding benefits. Check out some of the top careers for business marketing or explore more options in I-Plan.

BYU-Idaho Graduate Salaries

Graduates enjoy exceptional earning potential across multiple specialties, with starting salaries typically ranging from $45,000 to $90,000, while top performers in professional sales can earn up to $120,000 annually. This program provides a high-value entry into lucrative sectors like category management and digital marketing, ensuring a strong financial return on your education.

Common Career Paths

Prepare for high-demand roles as an Account Executive, Digital Marketing Specialist, or Category Manager for global corporations like Walmart and Kimberly Clark. Whether you are mastering B2B negotiation or utilizing Agentic Engine Optimization to drive brand growth, you will graduate with a professional network and the technical skills to lead in marketing agencies or in-house corporate teams.

Preparation for Grad School

This major is a premier launchpad for top-tier MBA and Brand Management programs, specifically requiring two professional internships to ensure you have a competitive, experience-rich resume. By gaining years of practical experience before graduation, you will be positioned as a top candidate for the most prestigious graduate business schools in the country.

AI in Academics

At BYU-Idaho, we are strategically integrating Artificial Intelligence to enhance academic excellence and prepare our students for an evolving world.

Learn more about AI in Academics
AI in Marketing
You will gain a competitive edge by integrating cutting-edge AI tools—including AI-powered roleplays and autonomous agentic systems—into every stage of your marketing strategy and learning. This advanced training ensures you can elevate core marketing skills with artificial intelligence, providing immediate and sophisticated value to your future employers.
Advance Knowledge, Enhancing Learning, and Developing Workforce Readiness
AI in Academics means learning to advance knowledge, enhancing learning, and developing workforce readiness through tools that support (not replace) your effort and integrity.

Related Majors

Dave Harrell, a faculty member of the Finance Department teaches BA 215, Business Essentials. That day the class was presenting their final group project.
Marketing (A.A.S.)
Create, communicate, deliver, and exchange offerings and products of value to consumers.
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Business Management students take notes and complete work.
Business Management (B.S.)
Plan, organize, lead, and use resources to achieve company goals.
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A Digital and Social Media student sits in the I-Center on their computer and smiles.
Communication: Digital and Social Media (B.S.)
Create and manage digital content across online platforms for communication goals.
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A Public Relations student holds her written work and smiles.
Communication: Public Relations (B.S.)
Manage an organization's image and communication with the public and media.
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A Communication student stands in the Hart building with her notes and smiles.
Communication: Organizational Leadership (B.S.)
Motivate people and guide groups to achieve company goals.
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Next Steps With BYU-Idaho

Learn How to Apply
Explore how to begin your academic journey at BYU-Idaho by starting your application today.
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Change Your Major
Learn how to update your academic path with simple instructions for requesting a major change.
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