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Bachelor of Science

Marketing (B.S.)

Marketing students learn how business marketing operates by exploring the best marketing strategies in digital advertising, category management, analytics and sales.
Request more information about the Marketing program and discover how BYU-Idaho can help you reach your goals.

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Marketing Introduction

Discover the ins and outs of digital marketing, advertising, professional sales, management, and analytics. Marketing courses focus on building specific skills to help students contribute effectively in a future career. Skills include researching target audiences, creating customer personas, and using AI marketing tools to build a business's brand and generate exposure.

Every industry today relies on digital marketing. Marketing students develop an essential voice in companies to help them understand their customers better and showcase services and products to meet customer needs best.

Highlighted Courses

Develop core strategic and creative skills through courses in consumer behavior, digital marketing, market research, branding, social media strategy, sales management, and more.
October 09, 2025 03:01 PM
MKT 100
October 09, 2025 03:07 PM
MKT 351
October 09, 2025 03:12 PM
MKT 310
October 09, 2025 03:02 PM
MKT 370
March 09, 2026 03:05 PM
MKT360
March 09, 2026 03:06 PM
MKT353
March 09, 2026 03:07 PM
MKT372
March 09, 2026 03:08 PM
MKT420
See Example Class Plan

Graduate Career-Ready

Business Management Marketing graduates can explore a wide variety of careers in marketing with many rewarding benefits. Check out some of the top careers for business marketing or explore more options in I-Plan.

Career Options

Data Source: Industry and occupation employment and wage estimates are modeled using data from Lightcast, the U.S. Bureau of Labor Statistics, and other public sources. Figures are estimates and actual outcomes may vary by employer, experience, and location.

AI in Academics

At BYU-Idaho, we are strategically integrating Artificial Intelligence to enhance academic excellence and prepare our students for an evolving world.

AI in Marketing
You will gain a competitive edge by integrating cutting-edge AI tools—including AI-powered roleplays and autonomous agentic systems—into every stage of your marketing strategy and learning. This advanced training ensures you can elevate core marketing skills with artificial intelligence, providing immediate and sophisticated value to your future employers.
Advance Knowledge, Enhancing Learning, and Developing Workforce Readiness
AI in Academics means learning to advance knowledge, enhancing learning, and developing workforce readiness through tools that support (not replace) your effort and integrity.

Related Majors

Next Steps With BYU-Idaho

Explore how to begin your academic journey at BYU-Idaho by starting your application today.
Learn how to update your academic path with simple instructions for requesting a major change.

Learn More About the Marketing Program

Request more information about the Marketing program and discover how BYU-Idaho can help you reach your goals.


Request More Information