Department of Marketing

Create, develop, and influence company brands, customer experience, and marketing research.

Be a Voice in a Company's Success

A Bachelor of Marketing degree arms graduates with vital skills to be successful in any industry. You will develop important communication, problem-solving, leadership, and adaptability skills. These skills are used for brand development, content strategy, and competitive research within growing companies. You will receive a broad knowledge of business, including accounting, finance, and management.

A Marketing degree prepares you with a well-rounded education by developing interpersonal skills and branding expertise to advance a company’s role in its industry.

Degrees & Minors

For general information about each of our offerings, visit our Degrees and Programs page.

Social Work practice class taught by Grover Wray.

Business Management: Marketing (B.S.)

Marketing students learn how business marketing operates by exploring the best marketing strategies in digital advertising and sales and how to reach target audiences.

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Dave Harrell, a faculty member of the Finance Department teaches BA 215, Business Essentials. That day the class was presenting their final group project.

Marketing (A.A.S.)

Marketing students learn how business marketing operates by exploring best marketing strategies in digital advertising and sales, and how to reach target audiences.

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Two female BYU-Idaho students give a presentation during a Marketing Society meeting.

Marketing Minor

This 22-credit hour minor prepares BYU-Idaho students for entry-level careers in either digital marketing or professional sales.

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