BYU-Idaho primarily uses photography in its designs. However, illustrations and icons are useful communication tools and have an important place in our visual identity.


Illustrations should be uplifting and positive. Only use dark imagery when needed (e.g. an article discussing the lasting effects of drug addiction).

Illustrations that are overly dark, distorted, or grotesque are not approved for on-campus or off-campus use.

Do not use or create caricatures or memes of General Authorities, executive office members, faculty, or specific employees.

The web requires specific icons. Icons can be created individually.

Purposes for Illustration

Quick communication

The human brain functions in such a way that it perceives visual information more quickly and fully, and holds it longer in the memory (e.g. illustrations, sketches, flowcharts, etc.).


Illustrations and icons are widely used for teaching people complicated scientific or abstract concepts, foreign languages, etc.


Illustration is limited only by the imagination. It can more aptly represent something which would otherwise be difficult or impossible to represent (e.g. biological processes, extremely small objects, non-existent, or deliberately exaggerated objects).

Attracting attention

Illustrations can be used to draw attention to certain information. Often, the presence of illustrations determines whether text will be noticed and read.