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Bachelor of Arts

Graphic Design: Branding and Identity Design Emphasis (B.A.)

Department of Art
As a Graphic Design student, you’ll develop typography, composition, design process, and visual communication skills. You will learn to think like a designer, give visual form to your ideas, and become adept at solving visual and conceptual problems.
Identity Design
Learn More About the Branding and Identity Design Emphasis Program
Request more information about the Branding and Identity Design Emphasis program and discover how BYU-Idaho can help you reach your goals.

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Branding and Identity Design Introduction

Graphic Design shows everywhere, from brands developed for large corporations to patterns created for products sold in stores to the interfaces used on computer programs and apps.

Branding and Identity designers use their design process skills to help clients solve design problems. This is a traditional career path into Graphic Design, and you will learn to help clients manage their visual identity and brand. You will focus on giving a visual voice through color, typography, motion, imagery, and more.

Students may initially declare a Graphic Design major but will apply to continue in the major towards the end of their sophomore year after completing a series of core courses. Students who do not continue in the major may complete a minor in Graphic Design or a concentration in Graphic Design that can be used with an Interdisciplinary Studies degree.

Highlighted Courses

If you are interested in Branding and Identity Design, start with one of the following major-specific courses
Design and Color
March 11, 2026 08:49 AM
ART 107
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Drawing I
March 11, 2026 08:49 AM
ART 110
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Adobe CC Basics
April 01, 2026 11:29 AM
ART 125
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Introduction to Graphic Design
April 13, 2026 09:19 AM
ART 130
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Design Thinking: Inquiry and Innovation
April 13, 2026 09:21 AM
ART 231
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2D Digital Illustration
April 13, 2026 09:20 AM
ART 245R
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Three-Dimensional Graphic Design
April 13, 2026 09:22 AM
ART 435R
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Motion Design
April 13, 2026 09:22 AM
ART 436R
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4-Year Plan
See Example Class Plan
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See all required courses

Salary Outlook for BYUI Graduates

Explore earnings data for BYU-Idaho graduates in design-related fields.

1 year

$37,041

Average Salary

5 years

$57,769

Average Salary

10 years

$56,877

Average Salary

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This data is based on outcomes for BYU-Idaho graduates with a degree in this major, using federal Post-Secondary Employment Outcomes (PSEO) data. It reflects actual earnings and employment over time, rather than job market estimates.

Career Possibilities for Branding and Identity Design

Graduates with a degree in Graphic Design, with a Branding and Identity Design emphasis, have a wide array of rewarding careers before them. Check out some of the top careers students get with this degree or explore more career options in I-Plan.

Career Options

Data Source: Industry and occupation employment and wage estimates are modeled using data from Lightcast, the U.S. Bureau of Labor Statistics, and other public sources. Figures are estimates and actual outcomes may vary by employer, experience, and location.

Dive Deeper Into Branding and Indentity Design

Explore helpful articles about this major, including career paths, skills, and opportunities. Get the insight you need to make an informed decision about your future at BYU-Idaho.

Explore Major Discovery
Photography 260 - Mar 2024
Industry Insights
Adobe: The Best Friend of Graphic Design
August 17, 2026 09:58 AM
Discover how Adobe tools support image editing, layout, illustration, branding, and digital creative work.
2 Min Read
Read More
Graphic Design Class
Industry Insights
How to Build a Strong Graphic Design Branding and Identity Portfolio
August 17, 2026 10:05 AM
Learn how to showcase strategy, visual consistency, typography, and design applications in a compelling portfolio.
3 Min Read
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Graphic Design Class
Industry Insights
What Jobs Can I Get with a Bachelor’s in Branding and Identity Graphic Design?
August 17, 2026 10:09 AM
Explore opportunities in brand design, art direction, marketing, packaging, digital media, and visual communication.
3 Min Read
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AI in Academics

At BYU-Idaho, we are strategically integrating Artificial Intelligence to enhance academic excellence and prepare our students for an evolving world.

Learn more about AI in Academics
Advance Knowledge, Enhancing Learning, and Developing Workforce Readiness
AI in Academics means learning to advance knowledge, enhancing learning, and developing workforce readiness through tools that support (not replace) your effort and integrity.

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Next Steps With BYU-Idaho

Learn How to Apply
Explore how to begin your academic journey at BYU-Idaho by starting your application today.
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Change Your Major
Learn how to update your academic path with simple instructions for requesting a major change.
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Learn More About the Branding and Identity Design Emphasis Program

Request more information about the Branding and Identity Design Emphasis program and discover how BYU-Idaho can help you reach your goals.

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