Graphic Design: Branding and Identity Design Emphasis (B.A.)

Branding and Identity Design Introduction

Graphic Design shows everywhere, from brands developed for large corporations to patterns created for products sold in stores to the interfaces used on computer programs and apps.

Branding and Identity designers use their design process skills to help clients solve design problems. This is a traditional career path into Graphic Design, and you will learn to help clients manage their visual identity and brand. You will focus on giving a visual voice through color, typography, motion, imagery, and more.

Students may initially declare a Graphic Design major but will apply to continue in the major towards the end of their sophomore year after completing a series of core courses. Students who do not continue in the major may complete a minor in Graphic Design or a concentration in Graphic Design that can be used with an Interdisciplinary Studies degree.