Do-it-yourself marketing channels available
Digital Signage Network (DSN)
Email Communications
Digital Marketing
Print Marketing
Office Templates
Digital Signage Network (DSN)
Email Communications
Digital Marketing
Print Marketing
Office Templates
Digital Signage Network (DSN)
A great way to reach students on campus is with DSN ads. DSN ads appear on TV screens across campus. Ads rotate every 30 seconds.
Creation and Scheduling
Upload your DSN advertisement to Design Conductor to get it approved and scheduled.
You can also create your graphic using one of the pre-built templates.
If you need additional design help or have questions about this channel, contact your strategist.
Creation and Scheduling
Upload your DSN advertisement to Design Conductor to get it approved and scheduled.
You can also create your graphic using one of the pre-built templates.
If you need additional design help or have questions about this channel, contact your strategist.
Quality Assurance Guidelines for all Digital Signage Content
- The required dimensions are 1920px by 1080px (same as DSN dimensions).
- Image file type: JPEG
- Maximum video length is 3 minutes.
- Recommended file size is under 20 Mbps.
- Audio will not be available for videos, so ensure that videos are not audio-dependent.
- All persons appearing in videos and images must comply with the CES Honor Code and Dress and Grooming Principles and Expectations.
- Men should be clean-shaven. If worn, mustaches should be neatly trimmed.
- Hair should be clean, neat, and modest, and avoid extremes in styles and colors.
- Clothing should be long enough to cover the temple garment, whether or not a person has been endowed.
- Clothing should be neat and clean; sloppy, overly casual, ragged, or extreme clothing is not acceptable.
- Photos, illustrations, and videos should be uplifting and positive.
- Any stock images and videos used must be clean, scholarly, and dignified and reflect the principles of the Honor Code and Dress and Grooming Standards.
- Designs should include a clear space of at least one inch on each side to account for the area where the edges of the screen may cut off.
Logos
- The BYU-Idaho logo is not required on digital screen ads.
- If you choose to include a logo, make sure to follow the BYU-Idaho logo guidelines and use only official logos; only official BYU-Idaho departments are permitted to have logos.
Copyright
- Follow the Content licenses and guidelines for using Canva for commercial purposes.
- All images must comply with copyright law; avoid images not labeled as Creative Commons Public Domain Dedication (CCO) or The Creative Commons CC BY, which permits media usage with proper attribution.
- Image sources must be included when submitting content for approval.
- You may use images of campus that show the temple in the background, but the temple cannot be the main focus of the image, illustration, or video without permission from BYU-Idaho Copyright.
- Images of living General Authorities can only be used with permission from BYU-Idaho Copyright.
- Images from the Gospel Media Library, including images of Jesus Christ, can only be used with permission from BYU-Idaho Copyright.
Email Communications
Send campus-wide email communications to students and/or employees using the Monday Advisory email or the Thursday Feed email.
Advisory (Mondays): Advisory emails contain important information that on-campus students and employees need to know or that the University must disclose. Examples include: academic and financial aid deadlines; scheduled IT maintenance, campus construction and road closures, fee disclosures, and university policies. Image width should be 646 pixels
The Feed (Thursdays): The Feed includes promotional information that may be of interest to on-campus students and employees, such as concerts, dances, events, society and association notices, sales, requests for volunteers, IBC promotions, etc. Feed images should be 175x175px and can be uploaded in Design Conductor.
Use Design Conductor to create an email ad image, get it approved, and add it to an upcoming email communication. Alternatively, skip the design process and schedule your email communication.
Advisory (Mondays): Advisory emails contain important information that on-campus students and employees need to know or that the University must disclose. Examples include: academic and financial aid deadlines; scheduled IT maintenance, campus construction and road closures, fee disclosures, and university policies. Image width should be 646 pixels
The Feed (Thursdays): The Feed includes promotional information that may be of interest to on-campus students and employees, such as concerts, dances, events, society and association notices, sales, requests for volunteers, IBC promotions, etc. Feed images should be 175x175px and can be uploaded in Design Conductor.
Use Design Conductor to create an email ad image, get it approved, and add it to an upcoming email communication. Alternatively, skip the design process and schedule your email communication.
Social Media
Before creating a BYU-Idaho social media account, employees, departments, or campus groups must coordinate with University Relations to register an account, complete training, and receive final approval.
Print Marketing
Print marketing includes posters and fliers. Posters are displayed in most buildings on campus, and can be an effective way to reach your student audience. However, we advise against relying solely on posters. When combined with other channels such as email, social media, DSN screens, etc., usage is more effective.
Fliers can be either full, half, or quarter cut. They can be handed out at booths, businesses, classrooms, or events in approved locations and with permission.
Creation and Scheduling
Upload your poster or flyer ad graphic to Design Conductor to receive the required logo and get your ad approved. You can also create your graphic using one of the many pre-built templates.
- Ad dimensions: Posters are 11×17". Flier size varies.
- File type: PDF
If you need additional design help or have questions about this channel, contact your strategist.
Office Templates
Office Templates that are department branded create a unified look for all group communications. These templates offer a well-coordinated design for all your interactions and messages.
Download Office Document Templates
Download Office Document Templates