Department of Marketing

Create, develop, and influence company brands, customer experience, and marketing research.

Be a Voice in a Company's Success

A Bachelor's of Marketing arms graduates with vital skills to be successful in any industry. You will develop important communication, problem-solving, leadership, and adaptability skills. These skills are used for brand development, content strategy, and competitive research within growing companies. You will receive a broad knowledge of business, including accounting, finance, and management.

A Marketing degree prepares you with a well-rounded education by developing interpersonal skills and branding expertise to advance a company’s role in its industry.

Degrees & Minors

For general information about each of our offerings, visit our Degrees and Programs page.

Social Work practice class taught by Grover Wray.

Marketing (B.S.)

Plan, promote, and sell products to meet customer needs.

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Dave Harrell, a faculty member of the Finance Department teaches BA 215, Business Essentials. That day the class was presenting their final group project.

Marketing (A.A.S.)

Create, communicate, deliver, and exchange offerings and products of value to consumers.

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Two female BYU-Idaho students give a presentation during a Marketing Society meeting.

Marketing Minor

This 22-credit hour minor prepares BYU-Idaho students for entry-level careers in either digital marketing or professional sales.

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