Advertising Introduction
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Great advertising isn't just a clever tagline. It's strategy, creativity, and data working together to influence people, and our goal is to get you job-ready for a career in advertising, ready to walk into any agency, or brand team. As an Advertising student, you'll learn how to:
- Build strategic campaigns grounded in audience insight, positioning, and integrated communication frameworks
- Plan, allocate, and optimize paid media across channels using data-driven decision-making
- Generate creative concepts and produce professional-grade copy, visuals, and campaign assets
- Develop brand partnerships, sponsorships, and influencer collaborations that extend reach and build trust
- Manage creative teams and projects from strategy brief to final deliverable
Highlighted Courses
Develop core competencies and build professional practice in advertising through courses that focus on integrated advertising, market research and web analytics, working with paid media, brand influence and partnerships, creative strategy and application.
Principles of Integrated Advertising
COMM 326
Marketing Research and Web Analytics
MKT 380
Paid Media Strategy and Buying
COMM 336
Brand Influence and Partnerships
COMM 346
Creative Strategy and Application
COMM 423
4-Year Plan
Graduate Career-Ready
Graduates with a degree in Communication, with an emphasis in Visual Communication, have a wide array of rewarding careers before them. Check out some of the top careers students get with this degree or explore more career options in I-Plan.
AI in Academics
At BYU-Idaho, we are strategically integrating Artificial Intelligence to enhance academic excellence and prepare our students for an evolving world.
Advance Knowledge, Enhancing Learning, and Developing Workforce Readiness
AI in Academics means learning to advance knowledge, enhancing learning, and developing workforce readiness through tools that support (not replace) your effort and integrity.
Degree Emphases
As part of earning a Bachelor of Science in Communications students will choose two different emphases from the following list, empowering them to become successful in different aspects of communication.
Learn to think strategically, create boldly, and turn big ideas into campaigns that move people to action, in one of the most in-demand fields of communication.
Write it. Design it. Produce it. Learn to create across every medium that matters and become the creative professional every team wants in the room.
Learn to craft stories that people care about, by building bold, strategic campaigns that shape perception, solve communication problems, and reach audiences wherever they are.
Learn to lead out in video production and create messages that matter in the fastest-growing, most dominant medium of today.
Next Steps With BYU-Idaho
Explore how to begin your academic journey at BYU-Idaho by starting your application today.
Learn how to update your academic path with simple instructions for requesting a major change.
Learn More About the Advertising Program
Request more information about the Advertising program and discover how BYU-Idaho can help you reach your goals.
Request More Information
Request more information about the Advertising program and discover how BYU-Idaho can help you reach your goals.
Request More Information