What is Networking, and Why is It Important?
The word "networking" is often used when talking about job applications and searches, especially in the performing arts, but what exactly is it?
Networking literally means “the cultivation of productive relationships for employment or business” (Merriam-Webster). To put it simply, networking is the process of making connections with others, especially for work or business.
College students are highly encouraged to network. Building connections with others in similar fields can lead to future job opportunities, professional growth, and support in your field.
This is especially true for Theatre Arts students. Those in creative fields can benefit from building these business relationships, as they can lead to job openings, creative mentoring, and more.
Tips for Networking in the Performing Arts
You've probably networked before and didn’t realize it. Networking is a lot like building a friendship, so those good connections you made in school, in productions, and in prior careers can all be part of your professional network.
That being said, there are some things to keep in mind when networking, especially as a performing artist:
- Maintain Existing Connections: You may already have a strong network connection without realizing it. Like mentioned earlier, those friends you made in school or on stage, or even awesome professors you've had, can be a good support system for your career.
That goes both ways; others may reach out to you to network as well! Be sure to strengthen your existing network and continue those friendships into your professional life.
- Go to Events: Attending performances, concerts, readings, and other non-work-related events can lead to unexpected connections. It is good to keep in mind that for more personal events, networking may be inappropriate.
- Social Media and Online Resources: Connecting online through social media and sites like LinkedIn is increasingly popular. If this interests you, spend some time building a professional online presence and consider creating a separate business account for online posting.
Social media can be a great way to connect with people you might not otherwise have a chance to meet.
- Be a Giving Friend: Most professionals agree that the best networking connections are ones that are friends first and business second. Because networking goes both ways, you must also be open to supporting, encouraging, and showing up for your network. People want genuine connections, even in the professional world.
- Reach Out and Be Honest: When contacting professionals via email, LinkedIn, or social media, be clear, concise, and patient. Because they are often busy, industry professionals don’t always have time for long, urgent messages.
It is completely normal to reach out for informational interviews, advice, and potential job opportunities, but make sure to be respectful, direct, and time-aware.
- Elevator Pitch: You never know when you might need one. A personal elevator pitch is a short, concise introduction of yourself in professional settings. It usually consists of your name, where you are from, recent jobs, and other fun, but relevant, facts about you. An elevator pitch may need to be altered depending on how casual the conversation is.
The key to a good introduction is confidence; be sure to practice what to say when introduced to new networking friends.
- Practice Good Manners: Good manners can make a lasting impression on the people you meet. Thanking those who have helped you, being respectful, and building genuine connections can lead to lasting and positive networking relationships.
Conclusion
Networking can be stressful at first, but it is worth the time it takes to build a strong network. Making friends in the industry can lead to great opportunities for both you and your connections.
Sources:
How to Network in the Theatre Industry and Not Feel Icky | Broadway Vocal Coach
The Importance of Giving in a Networking World | Backstage
How to Network as an Actor | Spotlight
Actor Must-Knows: 7 Networking Tips for Getting Into the Film Industry
6 Networking Tips for Actors Who Are Introverts - Green Shirt Studio
NETWORKING Definition & Meaning - Merriam-Webster
5 Elevator Pitch Examples (Plus How to Write and Deliver Yours) – Career Development Yale School of Management