In the Marketing associate program at BYU-Idaho, students take one of two certificate programs: Digital Marketing and Professional Selling. Each has required courses, and each is important in the Marketing field. Choosing a certificate depends on what you want to do in Marketing.
Digital Marketing
A certificate in Digital Marketing will prepare you to start in the Marketing field. It is a hands-on program that helps students develop into experienced professionals. In this certificate program, you will:
- Learn to create digital marketing strategies.
- Gain experience with digital marketing tools like Search Engine Optimization (SEO), social media, email marketing, and more.
- Study marketing concepts and techniques.
- Discover trends and learn how to stay up to date in digital marketing.
Some courses in this program include:
- MKT 353: Web Business Creation
- MKT 355: Search Engine Optimization
- MKT 357: Amazon/Ecommerce Sales and Marketing
Professional Selling
A certificate in Professional Sales prepares students for a career in sales or sales management. The program focuses on teaching communication, developing leadership skills, and running a team. In this certificate program, you will:
- Learn about sales management, account management, business development, and how to apply the skills you learn to the workplace.
- Practice leadership by learning how to build, manage, and motivate a team.
- Study sales processes and how they work across multiple industries and markets.
- Develop sales strategies, tools, and solutions to establish customer relationships.
Some courses in this program include:
- MKT 372: Sales Account Management
- MKT 375: Sales Management
- MKT 376: Sales Business Development
Conclusion
If you are interested in creating digital advertisements or reaching audiences, the Digital Marketing certificate may be a good fit for you. If you like sales, managing a team, and working with customers, you should look into the Professional Selling certificate.