REXBURG—David Horner wants to help Rexburg residents discover the stories and businesses in their community through a new print magazine.
Horner, the owner of Whole View LLC and a new member of the Rexburg Area Chamber of Commerce, is working with Best Version Media to launch the publication. He plans to feature local history, community stories and helpful tips while giving locally owned businesses a way to reach their neighbors.
Horner first came to Rexburg for school in 2010 and met his wife, who was born in the area. After living in the Marshall Islands and Washington state, the couple returned to Idaho. He worked on Frontier Credit Union’s marketing team before leaving to pursue the magazine.
Whole View began as a photography and video business in Washington, offering services such as drone work and 360-degree home tours. As his focus shifted toward publishing, Horner felt the name still reflected his goal of bringing people together.
“The core purpose for Whole View, and this is something I’ve been developing literally longer than Whole View has even been a dream is education, preservation and growth,” Horner said.
He hopes the magazine will introduce readers to local businesses they may otherwise overlook. Business partnerships would combine monthly print advertising and tools to help maintain accurate business information online.
The publication would also give residents a place to share experiences and preserve community history. Horner said potential stories range from a longtime local quilting business to veterans’ experiences and memories of the Teton Dam flood.
“That’s kind of one of my things that I want this magazine to be is a place to help preserve good stories, preserve history, things that we can look to and find strength in,” Horner said.
The magazine remains in development. Horner said he needs around 10 to 15 business partners to begin publishing, with plans to mail free copies to about 2,000 homes initially. He hopes to eventually expand distribution throughout Madison County as more businesses participate.
His goal is for 60% of the magazine to consist of stories and articles, with the remaining space supporting business advertising.
As he builds those partnerships, Horner said he values meeting business owners and learning how he can help, even when they are not ready to advertise.
“Whether they decide to partner with the magazine or not, I still want to know who they are,” Horner said.
Residents interested in partnering with Whole View or sharing a story idea can contact Horner by email at office@wholeview.video or on Whole View’s Instagram.