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Digital Marketing Specialist

Contact Name

Cory Marriott

Company

Engineered Labs

Contact Phone Number

209-570-1417

Address

Rexburg

Email Address

cory.marriott@bluealpinefreezedryers.com

Job Title

Digital Marketing specialist

Job Description

About Us

We are a small, growing e-commerce brand based in Rexburg. We’ve created some great, fun products and a loyal customer base, and now we are looking for a strategic, hands-on leader to take over the day-to-day operations and scale our digital growth.

We are looking for a Marketing specialist who can act as both our lead marketing strategist and digital marketer. You will inherit a small, talented team, and your job will be to coordinate their efforts, optimize our advertising, and drive revenue and growth.

You are the bridge between data-driven marketing and high-quality creative execution. We need someone who can manage our Facebook/Shopify/Google Analytics dashboard, the website, script the right video ad, and launch the campaign.

Key Responsibilities

● Team Leadership & Operations: Manage and mentor our small, agile team. You will set KPIs, streamline workflows, and ensure everyone is aligned on growth goals.

● Growth & Customer Acquisition: Own the marketing strategy across paid acquisition (Meta, Etsy Amazon, YouTube, TikTok), organic social, and email/SMS marketing (Klaviyo).

● Website & Conversion Rate Optimization (CRO): Keep our storefront optimized. You should understand how to lift conversion rates, improve average order value (AOV), and make layout or copy updates to the site.

● Creative Direction: Oversee our brand's visual identity. While you have a team to help, you should have a sharp eye for high-converting photography, videography, and hook-driven social content.

● Stay current with industry trends in content marketing, SEO best practices, e-commerce strategies, and emerging digital tools to keep our brand ahead of the curve.

● Lead the creation of engaging multimedia content including videos, photography, graphics, blog posts, and social media assets.

What We Are Looking For (Ideal Qualifications)

● E-commerce Track Record: Proven experience growing a Direct-to-Consumer (DTC) or e-commerce brand (Shopify experience is highly preferred).

● The Hybrid Skillset: You understand data (CAC, LTV, ROAS) but you also understand creative. You know what a good product photo looks like and how a TikTok ad should be paced.

● Tech Literacy: Familiarity with modern e-commerce tools (Email tools like Klaviyo, Canva, Shopify, basic HTML/CSS is a plus, and analytics suites).

● People Management: Experience managing at least a small team of creatives, specialists, or virtual assistants.

What We Offer

● Fun, engaging small company

● Competitive salary

● Total creative and operational freedom to run the company

● Ongoing courses and training from marketing professionals

How to Apply

Please submit your resume along with a brief introduction about yourself!

Benefits:

● Flexible schedule

● Paid time off

Work Location: In person

Requirements/Qualifications

    Start Date

    7-1-2026

    Duration/End Date

    Full time

    Hours

    Full time

    Pay/Wage

    20-25$ per Hour

    How to Apply: Call Cory at 209-570-1418 or email at cory.marriott@bluealpinefreezedryers.com

    Application Deadline: 7-31-2026

    Other Questions/Comments: