Maija-Liisa N. Adams attended Ricks College before graduating from Utah State University with a bachelor's degree in management information systems. She served as an instructor at the University of Wisconsin-Eau Claire, and worked as a regional sales manager for the Wordperfect Corporation. After a short time working as a public school teacher, Maija-Liisa became a partner in Practice MBA, LLC. She then joined the Department of Management and the Department of Communication at BYU-Idaho in 2014. In 2019, she founded Maija-Liisa Speaks, which helps coach TEDx speakers, and is a frequent motivational speaker, appearing at TEDx and other notable venues.
"The Must of Trust" (BYU-Idaho Education Week, July 28, 2020)