Use search engine optimization (SEO) to help students find online information from your department. SEO helps Google search, SIRI, mobile apps, internet browsers and other tools find relevant information.
Resources
- DIY fixes for department pages on byui.edu:
- Update Abstracts and Titles to help consumers find your webpages easier.
- Use alternative text for each image on your website.
- Include keywords or phrases on your website that someone might type into Google to find your department. An example might be:
- Admissions webpage
- Prospective students might start a Google search for "apply to BYU-Idaho" or "application for BYU-Idaho" or "admissions process for BYU-Idaho"
- Include some of these key phrases or words such as "apply to BYU-Idaho" on your webpage to increase the ability for Google and students to find your webpage.
- Admissions webpage
- Email the Search Team or call ext. 2053 for additional SEO help from University Relations with the following:
- Request a report for your site (example report)
- Determining keywords and popular keywords (using Google Keyword Planner and university website reports)
- Consultation for your website regarding title tags, meta descriptions, alt. image attributes, backlinks, broken links, url redirects, website rendering or load issues with mobile devices, and symantic mark up.
- Adding free custom search ads, shown below in gray, which display at the top of the result list when students use the byui.edu search tool.
