June 5, 2017
Writer: Myles Primm
When James Curren came home from his mission he was ready for a new life and a fresh start.
He never imagined that new life would include becoming a Billboard #1 New Artist.
Like many members of The Church of Jesus Christ Latter-day Saints who return from a proselytizing mission, there are missionaries who are looking to find that light that they had while serving, Curren was no exception. To help everyone understand he was LDS and not changing that about himself.
Eventually, he started making music videos so he could help spread the gospel through a genre of music that is not traditionally clean, Hip-Hop. A genre that is currently being used as a way to speak about topics in politics as well as a way to remind listeners about the huge amounts of money they earn through album sales.
Enter "James The Mormon," whose first EP titled PMG where he went over the lessons LDS missionaries traditionally teach while sharing the gospel with investigators. Something he did to continue his search for that spiritual light from his mission.
"I started putting out music as 'James The Mormon' because low key I felt called to do it," said Curren. "What I didn't want ever was for this to be a career."But it was too late.
With the release of his second EP titled "I'm Not A Rapper" his life continued to change, just in a direction he was not expecting. High demand from LDS community pressured Curren to start performing at events and local concerts.
"It turned into a career because I was making so much money performing," said Curren. "It just overtook my life." Now that his post-mission-life was that of a rapper, the very thing he voiced he didn't want to be fans made him.
As Curren prepares to release a new album, he promises it will be different from his music in the past, it will be "more real" and at times darker than what his fans are used to hearing.