Spring Semester 2019 brought blossoms, buds, and the release of a new student catalog.
The new 2019-2020 catalog brought changes to many departments across campus—one being the Department of Communication.
Previously, the Department of Communication offered six areas of emphasis: advertising, news/journalism, organizational communication and advocacy, public relations, video production, and visual communication.
With the installation of the new catalog year, the Department of Communication changed the name of one emphasis, added a new emphasis, and moved one emphasis into a different department within the college.
As of Spring 2019, the “organizational communication and advocacy” emphasis became known as “strategic organizational communication” although the content of the major remained the same.
“Strategic organizational communication seemed to be a better fit for the content,” said Brian Howard, department chair in the Department of Communication. “It better reflects the emphasis.”
Over the past few years, the Department of Communication has been implementing digital and social media classes into their degree offerings as a result of observing the necessity of those skills in the workplace. As time has passed, however, the department decided it would be beneficial to group these classes into their own emphasis titled, “digital and social media.” Because all the coursework had been created and implemented within the communication major already, all that was needed for this new emphasis was the creation of the capstone class.
The final change made within the Department of Communication was the consolidation of the advertising emphasis into the Department of Marketing.
Class content was similar in both departments, and this change allows the Department of Communication to simplify its offerings while helping build up the newly formed Department of Marketing.
Due to collaboration between these two departments within the College of Business and Communication, communication students are still able to receive a marketing module through the Department of Marketing. With classes that supplement each major in both departments, communication and marketing faculty work closely together to make pre-requisites similar so students can cross over between the two departments with less difficulty.
“We’re really trying to serve the students’ needs first and find ways to integrate with other departments on campus to help each other out,” Howard said. “We’re trying to be as complimentary as we can.”