Those emphasizing in video production are preparing to harness the unprecedented power of video to effectively inform, educate, and entertain a broad spectrum of target audiences. They will become technically excellent in creating content from project inception to client delivery across multiple platforms and channels.

Video production student

Become a Video Storyteller

The video production emphasis equips students for the real-world. Twenty-first century media is evolving at an unprecedented pace and video is central for many communication strategies.

Students will be able to:

  • Analyze the creation of video content in professional and ethical ways.
  • Plan and create their own video products in answer to specific industry requirements.
  • Create news pieces, advertisements, factual documentaries, and short narrative films.

The degree is made to be technically challenging and experientially progressive as learners study basic video production principles to advanced, higher-level skills of cinematic storytelling.

Before cameras and production crews are thought of, producers are planning the perfect way to "click" with their client’s target audience. Video emphasis communication majors are taught how to solve problems from the outset. In digital film production, knowing “why” is just as important as knowing “how.”

Students build hard technical skills and understand professional processes and expectations. Simultaneously, they develop marketable soft skills as creative collaborators. Video production is a highly competitive field, but there has never been more opportunities for video to bring solutions to industry.

Are you ready for action?

It feels great to see all the things I’ve learned really pay off. Knowing my worth and the worth of my product and how to interact with clients is invaluable right now. The video emphasis degree has made me ten times more employable!

Avery G.,
BYU-I Graduate

Career Path

Graduates with a degree in Video Production have a wide array of rewarding careers before them. Check out some of the top careers students get with this degree or explore more career options in I-Plan.

Highlighted Career Paths


A cinematographer is the director of photography for high-end commercial video production. Cinematographers are in charge of imaging, lighting, and crafting the look of a film. Graduates choosing this career path often go on to post graduate studies at film school.

Creative Agency Manager

Creative agency managers oversee and coordinate the production of media products including: video, imaging, copy, and graphic design. Graduates will understand the needs of a broad spectrum of clients and add value to business and organizational objectives.

Video Editor

The editor puts together (cuts) the pictures and sound. Films tend not to be shot in the order in which the story unfolds, so editors might be working on scenes from the end of the film before the beginning. Their job is to take scenes out of story order and edit them piece-by-piece into a whole video.

Video Producer

Capable of working in small and large-scale teams, video producers oversee all aspects of production projects. They manage people, time, budgets, and resources to deliver high-value productions. From planning, to shooting, editing and broadcast, the video producer is trusted to deliver.

Explore Related Career Paths

All degree related careers can be found in I-plan, along with related salary information.

Explore All Career Paths

Getting Started in this Degree

Students will complete 18 credits of major-specific courses which can be found in the course catalog for this degree. To find out if Video Production is right for you, take the following classes first:

  • COMM 260 - Video Principles and Practices
  • COMM 265 - Video and Film Production Essentials

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