The Digital and Social Media emphasis prepares students for a career in social media marketing. Students will learn to successfully develop, execute, and measure digital media strategies.

Digital Social Media student

Become Digital and Social Media Strategists, Specialists, Creators, and Managers

The digital and social media emphasis prepares students to enter a career as a social media specialist, coordinator, strategist, or manager. The emphasis teaches students to curate and create content for intended audiences using multiple mediums and digital and social media strategies. In addition, students will learn how to make data-driven decisions and measure their effectiveness. The emphasis relies on experience-based learning—providing students with meaningful opportunities to work on personal brands and with established organizations.

Career Path

Graduates with a degree in Communication have a wide array of rewarding careers before them. Check out some of the top careers students get with this degree or explore more career options in I-Plan.

Highlighted Career Paths

Social Media Manager

Social media managers take charge of an organization’s social media efforts. They establish, implement, manage and monitor a company’s efforts within the social media sphere.

Social Media Strategist

Social media strategist takes a more central role with the establishment of a company’s social strategy and implementation. Knowledge of marketing, PR, content creation, and data analysis is required for this position.

Content Creator

Content creators focus on creating blogs, social media posts, videos, or podcasts for an intended audience. To be successful within this role, gaining experience with digital publishing with different mediums, generating traffic, and analyzing data are essential.

Explore Related Career Paths

All degree related careers can be found in I-plan, along with related salary information.

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Getting started in this degree

Students will complete 18 credits of major-specific courses which can be found in the course catalog for this degree. To find out if Digital and Social Media emphasis is right for you, take the following classes first:


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