As a design student, you’ll develop skills in typography, composition, design process, and visual communication. You will learn how to think like a designer, give visual form to your ideas, and become adept at solving visual and conceptual problems.

Picture of a professor explaining a shape to a student

Designing Your Future

Students can choose one of three areas to focus on:

Branding/Identity Design: Considered the traditional path to a career in graphic design, you will learn to help clients manage their visual identity and brand. Your focus will be on giving a visual voice through color, typography, motion, imagery, and more.

Surface/Pattern Design: You will focus on the union of graphic design and illustration and will learn to create patterns, illustrations, and typography for consumer products, fabric, paper goods, and more. This design focus includes traditional and digital image-making.

UX/UI Interface Design: You will learn how to study the way people think in order to develop apps, programs, and websites that are easy for users to navigate and use and look professional. Currently, there is a growing demand for UX/UI interface designers as the tech industries experience tremendous growth.

This degree is offered as a Bachelor of Arts (BA) or as a Bachelor in Fine Arts (BFA).

Career Path

Graduates with a degree in Art have a wide array of rewarding careers before them. Check out some of the top careers students get with this degree or explore more career options in I-Plan.

Highlighted Career Paths


Identity/Branding Design is essentially 'how' a business wants to be perceived by customers. It is through branding/ identity design that a company strives to communicate clearly with their target audience. Brand identity is the combined message transmitted via the brand name, logo, style and visual system. Every design project falls within branding/identity to some extent in either developing a new visual system or designing within an existing one.

Motion Designer

Motion design is the union of Graphic Design and Animation. Motion designers are tapped to work in UX, advertising, branding, or in entertainment design making show titles or design-related VFX.

Package Designer

A Packaging Designer will use design elements such as shape, color, graphics, and typography to create packaging that is functional and appealing to customers. Not only do packaging designers need to have great design skills, but they also have to be good listeners and collaborate with multiple stakeholders both within an organization and outside of it to meet branding, business, budget, time, and safety requirements.

Experience Designer

A subset of branding, experience design is the process of applying design to events, conferences, or along-side architects. Experience designers work in real-world spaces designing signage, interactive experiences, and more. Surface/Pattern Design In-House Entrepreneur UX/UI Interface Design UX Designer UI Designer Project Manager UX Researcher

Explore Related Career Paths

All degree related careers can be found in I-plan, along with related salary information.

Explore All Career Paths

Getting started in this degree

Students will complete 39 credits of major-specific courses which can be found in the course catalog for this degree. To find out if Design emphasis is right for you, take the following classes first:


Interested in this major? Contact Advising to discuss your questions, degree options, and Grad Plan

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Declare as Your Major

The Advising Office can help with degree planning and preparation. To declare your major or minor, plan classes, or find out who your advisor is, visit the Advising homepage.

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