Hidden away in a remote corner of Southeastern Idaho resides one of the most innovative business programs in the United States - The Integrated Business Core (IBC) at BYU-Idaho.  Inspired by BYUI's mandate to "reinvent" eduation", the IBC was created as the business department's flagship of innovation.

At the heart of the IBC's effectiveness is the fact that students not only learn business concepts in the classroom, they actually apply those concepts in a real business that they start up and run.  Many days, students learn a concept in the classroom in the morning and then try it out with real customers in the afternoon.

The video below features information about the IBC from the program's director and from students that have lived this incredible experience.