Welcome to the Integrated Business Core. This academic experience is designed to help you develop essential skills and attributes needed in the workforce. It will also help you learn to be a successful advertiser and marketer. You will understand the market and how the audience receives their messages, and learn to be creative within certain guidelines.
All forms of advertising are required to be approved in order to ensure the ad fits within the University's guidelines. This involves:
- Conveying an appropriate message.
- Implementing a clear marketing objective.
- Exercising caution and respect in regards to copyright laws.
Your advertisements will play an enormous role in the success of your business. The materials you produce and distribute become your company's face to the public. That face should be clean and dependable.
Additional IBC guidelines are located at the bottom of each template page. Follow these guidelines along with the regular standard.
Please look at these examples as a guide for the layout of your company's ads. Below you will find a list of the advertising channels available for your use, as well as examples of approved media: