The Digital Postcard is an image that can be easily attached to an email and sent to individuals both on and off campus.

L3 - On-Campus Informal

Description:

• Most common level of university communication
• Requires least amount of branding elements
• Reserved for on-campus communication

Who:

• Anyone advertising an informal event on-campus

Examples:

• Society event
• Department of Music recitals
• Activities and Academic Department sponsored events

	Publisher	Photoshop
On-Campus Informal

L2-University Semi-Formal

Description:

• Used for communications that are tied to the core foundation values
• Used for guest speaking events, touring groups and other off campus events that are semi-formal in nature.
• More formal in nature than Level 3 events, but less formal than Level 1 events

Who:

• Reserved specifically for touring group and forum use

Examples:

• University forums and Entrepreneur Conference

	Publisher	Photoshop
University Semi-Formal

L1-University Formal

Description:

• Reserved for official university messages
• Messages are formal in nature
• Used most often for off-campus formal communication

Who:

• Departments, colleges, and offices wishing to communicate fundamental messages on and off campus

Examples:

• Executive Office, or to be displayed in Institute buildings

	Publisher	Photoshop
University Formal