Under the leadership of President Bruce C. Hafen, which spanned from 1978 to 1985, Ricks added the Eliza R. Snow Center for the Performing Arts; the Livestock Center; Outdoor Learning Center; Viking Stadium; and Idaho's first classical music station, KRIC-FM.

He said once, "May we never forget those tender moments of spiritual power and insight that tell us why we have such a college in the Church and what we learn when we come here."