Social Media Marketing

Men working together

This certificate program is designed to help students improve their knowledge and skills in social media marketing to prepare them for an entry-level job or internship in the digital marketing field. Students will learn about the strategy, analytics, content, and advertising of social media channels and how to apply them in professional settings. The courses in this certificate were developed with the subject matter expertise and oversight of the LDS Business College.

CAREER OPPORTUNITIES

STUDENTS WITH THIS CERTIFICATE CAN BE SUITED FOR CAREERS IN THE FOLLOWING AREAS:

  • Small Businesses
  • Corporations

To understand more about this program contact our online advising team at onlineadvising@byui.edu

Course CodeCourse NameCredits
COMPLETE THE FOLLOWING:
SMMBC 105 Introduction to Social Media Marketing 3
SMMBC 120 Social Media Marketing  Strategy 3
SMMBC 150 Social Media Marketing Analytics 3
TAKE 6 CREDITS FROM:
SMMBC 130 Social Media Marketing Content 3
SMMBC 140 Social Media Marketing Web Management 3
SMMBC 160 Social Media Marketing Advocacy and Advertising 3
SMMBC 296 Personalized Online Portfolio 1

The time it takes to complete a BYU-Idaho online program depends on how many credits (or course hours) a student takes each semester. Most courses are worth two or three credits each. A certificate is comprised of 15-19 credits. An associate degree is comprised of 60 credits. And a bachelor's degree is 120 credits.

BYU-Idaho online courses are designed around the BYU-Idaho Learning Model, with learning activities adapted to the online environment. The class progresses together through the semester and there is frequent interaction between students and with the instructor. Courses taught online and on-campus are based on the same learning objectives.

Students who meet admission requirements can apply to begin the next available semester. Visit our Online Admissions page for information about qualifications, application deadlines, and how to apply.