Ready to Belong

Brigham Young University-Idaho is "student focused by design." Everything BYU-Idaho does is uniquely student centered. Earlier this year, BYU-Idaho created a new homepage and launched a new messaging campaign to educate primarily students and prospective students on the university's educational emphasis and student-focused benefits. 

"BYU-Idaho is a special place, and we hope to let potential students know that, so they can come and experience it for themselves," said Merv Brown, University Relations managing director. 

A survey of current BYU-Idaho students, clearly identified the following, four main hallmarks they recognize in the university: 1) teaching focus of faculty, 2) the power of gathering with students who share their values, 3) a focus on real-world preparation, and 4) the affordability/value of a BYU-Idaho education. Considering the mission of the university, there is integrity between what BYU-Idaho strives to be and what students experience. 

 Bar graph that shows what BYU-I student care about the most. 1st teaching-focused faculty, 2nd affordability value, 3rd small class size, 4th gather with people who share your values, 5th experiential learning opportunities, 6th effective use of the learning model, and 7th leadership opportunities.

Over the next two years, BYU-Idaho will share hundreds of messages that center around how BYU-Idaho's focus on students allows the university to achieve its mission to develop disciple leaders of Jesus Christ. It will also reinforce the university's distinctive educational characteristics. For more information, visit