April 29, 2010
Writer: Writer: Mark Beck

Brigham Young University-Idaho has found a new way to share both secular and spiritual knowledge with the world: YouTube. The university has created a channel on the popular Web site to post videos originating from the university.

"We are thrilled with the opportunity to share the light of BYU-Idaho with the world," said Kirk Rawlins, communications coordinator for University Communications. "With this channel we can now reach a much larger audience."

Along with both educational and inspiring videos, the channel features content informing prospective students about campus life. "Another purpose of the channel will be to help future students and their parents become familiar with the BYU-Idaho experience, as well as the university's characteristics and core principles," Rawlins said.

If the channel receives enough traffic it will be added to YouTube EDU, a site for educational institutions to post video, which will ultimately lead to more traffic. YouTube EDU also offers greater flexibility regarding the design and functionality of a channel's page. "We encourage everyone to visit the channel, rate the videos positively, and share them with their friends and family," Rawlins said. "It is very easy to share the channel's content with others through Facebook, Twitter and other social media." Users may also subscribe to the channel and choose to be alerted when new content is uploaded.

Ten videos are currently featured on the channel, including "I Came to BYU-Idaho to Challenge Myself," the channel's most popular video.

To access the BYU-Idaho YouTube channel, visit www.YouTube.com/byui. Individuals interested in submitting content for the channel may contact Kirk Rawlins in University Communications at 496-2593 or rawlinsk@byui.edu.