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Beth Hendricks - Communication Faculty
Office: 235 SPORI Building
Description: As the "Unifying Voice for Advertising," the American Advertising Federation (AAF), headquartered in Washington, D.C., is the trade association that represents 50,000 professionals in the advertising industry. AAF's college-chapter program has 210 affiliated chapters throughout the United States and abroad. AAF provides numerous programs to guide its college students through advertising curriculum and job placement. AAF's programs include the following: internship opportunities, scholarships, career guides, industry mentors and networking with top agency and corporate recruiters. BYU-Idaho's chapter of AAF participates in a regional competition each year.
To: Potential AAF Members
From: Beth R. Hendricks, AAF Advisor
Subject: AAF Membership
Many students ask me why they should join AAF and I usually have too many reasons to give them a "quick" answer. The AAF organization is a professional organization that you may continue with once you begin your professional career. Potential employers look to see that you have joined such organizations while in college. It gives you the opportunity to network with not only local chapter members but regional and national members. Networking is the most powerful tool you can have when looking for jobs. The competitions afford you the opportunity to create a complete integrated campaign before you leave the university. The AAF national organization also sends out lists of possible internships which you may take advantage of as a national member.
I have been an advisor to other organizations; but, honestly, this is one of the most competitive and professional organizations I have been involved in. You will find that your abilities and talents will be stretched far beyond classroom work. If you get involved in all aspects of the organization, you will find that opportunities will come to you that you could never have dreamed of.
So, if you are willing to work very hard, join in a group experiment, and flex your creative, analytical, and intuitive skills, become a part of this organization.