March 18, 2016
Writer: Brandon Isle
Public Service Announcements are a great way to let people know you have an event coming up. They are also used to promote ongoing or new services of non-profit groups, campus departments and organizations. They are not used to advertise business sales or specials. Those are commercials, which BYU-Idaho Radio cannot do since we are a public radio station.
PSAs are quick, free and get information out to your potential audience. BYU-Idaho Radio reads PSAs live on the air during our local news cut-ins during Morning Edition (6 a.m. - 9 a.m.) and All Things Considered (4 p.m. - 6 p.m.). They typically last about 15 seconds.
Our typical news audience includes adults ages 30 and up. Our broadcast covers a wide area. To the north we reach Dillon, Montana. To the south we reach the Utah border. We reach Jackson and Star Valley, Wyoming to the east (and Soda Springs in the southeast). To the west we reach Burley. We have thousands of listeners during news time and are usually number one in the market for the evening drive time.
To submit a PSA for BYU-Idaho Radio's consideration simply go to our website www.byuidahoradio.org and click on "Submit PSA or News Story" link under the "More Info" tab. From there you choose the "Click here to submit a Public Service Announcement" link. That link takes you to a form where you can fill out your name, email, subject and the message.
In the message include the event name, time, place, cost, a little about the event and where to find more information. Click on the send button when you're done.
The information is emailed to Brandon Isle who writes the PSA and gives it to his students to read over the air.
You can also send Brandon information directly to his email: firstname.lastname@example.org. If you have any questions, give him a call at 208-496-2022.