Logo Guide


An integral part of BYU-Idaho’s brand is the university’s logos. Specific guidelines for the use of each logo helps maintain the clarity and distinctiveness of the brand.


Logos

Official Logo

The official university logo is the Two-line Monogram. The acronym BYU is found in capital letters resting above the word Idaho, separated by a thin horizontal line. The CES Board of Directors, developed this logo to closely match both BYU and BYU-Hawaii’s logos. Always use official logo artwork.

Do not try to recreate the logo.

Limited Use Logos

In addition to the official logo, other marks were developed for BYU-Idaho: the Medallion, the Seal, and the One-line Monogram. Use of these logos is restricted and requires prior authorization from the executive office (PEG).


Official Logo Treatment

When using the any BYU-Idaho logo, you are representing the university. Using the official logo, the Two-line Monogram, requires attention to some specific guidelines.

Logo Color

Several variations of the official logo may be used:


The official color scheme for the logo is BYUI Blue on white with a thin gray horizontal line dividing BYU and Idaho

There are more allowances on color for merchandising materials. See the Merchandising Guide for more information.

Logo Minimum Size

The height of the logo should never be smaller than ⅜”, or approximately 36 px wide.

Logo Clear Space

Always include “clear space” on all sides of the logo. Clear space should be determined by the height of the letter B found on the top left corner of the logo. This space should be kept clear of any other elements.

Logo Placement

Avoid placing the BYU-Idaho official logo next to other logos. This can imply endorsement.

Logo Treatments to Avoid

Stretching
 
 

Distortion
 
 

Recreation of
logo artwork
 

Enlarging
Individual
Elements

Changing to
unapproved
color schemes

Adding text
 
 

Changing
logo fonts
 

Adding texture
 
 

Adding /
removing
elements

Moving
individual
elements

Rotation
 
 


Internal Logos

High Level Organizations

Official departments, colleges, offices, and other high level organizations of the university may associate their name with the official BYU-Idaho logo to form a signature. This is recommended for use on various office documents, marketing materials, and signage. It also may be used on merchandise and apparel.

Signatures are available for download at www.byui.edu/identity. Signatures are available in blue, black, and white. If you cannot find your department’s signature, please contact University Relations rather than attempting to create your own.

Departments and offices use their respective signatures when promoting and identifying themselves. Department signatures can be used for:

  • Department/office signage
  • Letterhead, memos, etc.
  • Promotional material
  • Department/office merchandising
  • Brochures
  • Magazines
  • T-shirts
  • Inter-office communications and collateral
  • Opening or closing video slate
Mid Level Organizations

Academic Societies, sub groups, and committees while less institutional in nature, are still closely associated with the university. They have been provided a alternative signature, the template can be obtained through University Relations upon approval.

These signatures can be used for:

  • Merchandise
  • Apparel
  • Signage
  • Other printed or digital marketing material
Campus Retail Organization

High-level, on-campus retail organizations have a readimade logo template available to them. These organizations include the Copy Spot, Bookstore, and the Crossroads. Templates can be obtained through University Relations upon approval.

Custom Marks

There are a few specific types of groups that are allowed to have their own custom logo. All must go through an approval process. Once approved University Relations, working with each group, will design the logo.

OPEN MARKET RETAIL ORGANIZATION

Any high level organization that needs to compete in the open marketplace and market heavily to the off campus community must get approval through the president of the university. The logo must primarily be a word mark, although a graphic element may be added, it also must use university fonts and colors. Once approved they can use the logo indefinitely as they see fit. The BYU-Idaho logo must be present on marketing materials ie. websites, brochures etc. and on collateral ie. letterhead, bussiness cards etc. The logo box should be used whenever possible.

STUDENT GROUPS / EVENTS

Student groups, services, teams, clubs or any campus event that can prove a legitimate need for a logo needs approval through University Relations. After the logo and approval have been provided it can be used for marketing, merchandise or temporary signage. It must be used with the parent organization logo and be in use for at least three years. After three years it can be reevaluated with University Relations and if deemed necessary a new logo can be created.

Merchandising Marks

Merchandising logos—placed on promotional goods to be bought, sold, or distributed in a retail manner—play a limited part in the BYU-Idaho brand. Permission to use these logos may be obtained from University Relations.

Historical Logos

Historical logos are not a part of the current BYU-Idaho brand. In rare instances, historical logos may be used for merchandising purposes with permission from University Relations.


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