This social media style guide will help create a more unified online presence for BYU-Idaho. It provides general guidelines for using social media and how to properly represent your department or program as affiliated with the university.
When using social media, be positive when communicating and sharing information. Your messages should represent the values of the university and help others have an uplifting experience with BYU-Idaho.
Students, staff, administrators, and faculty representing the university should follow these four simple guidelines for using social media:
- Be Authentic and Consistent
- Edify and Uplift
- Respect Intellectual Property
- Be Wise and Vigilant
Be Authentic and Consistent
Information posted online should be as accurate, clear, and concise as possible. We want others to understand who we are and what we represent. Information should be factual and reflect the views of the university as a whole.
Approved visual elements help users recognize BYU-Idaho's official web pages that represent the university. Visual branding elements should come from University Relations or be approved by University Relations.
Social Media should not replace official university web pages in both the type and amount of information shared. Social media should always include a link to the BYU-Idaho website when possible.
Edify and Uplift
We want to uplift and improve the lives of those with whom we interact, especially when we do so on behalf of the university. Messages should be as informative, edifying, positive, and friendly as possible. If there is a choice between a pessimistic and an optimistic view for the message, always be optimistic.
Sometimes messages will be largely fact based or unpopular, but they should always reflect the ideals and mission of the university.
Social Media is open to the public. Messages should be carefully crafted so as to not cause confusion or misrepresentation of university and Church values. Carefully consider words or phrases that may be common in the Church but may have other meanings or cause confusion to a wider audience. General Authorities, Church leaders, and related topics should be shared with respect and dignity.
The goal of university-related social media should be to engage, not entertain.
Respect Intellectual Property
We comply with all copyright laws. Moreover, we encourage the use of artwork, photos and content created by your own communicators and artists.
If the intellectual property of others is used, it must be used with permission and be properly attributed (copyright guidlines). Ensure that endorsements are not implied through the use of copyrighted material.
Be Wise and Vigilant
Updates, corrections, and responses should be timely and proofed to avoid additional errors or misunderstandings. If information is subject to change or temporary, this should be clearly noted.
University values should be presented within the proper context. Care should be take to post information that is appropriate and does not contradict university values, policies, or leaders. Information also must not compromise the safety of representatives, students, or other staff members.
BYU-Idaho Social Media Pages
Colleges, offices, and other university programs may use social media profiles to communicate with their audiences. Use the five guidelines below to create official social media for your department and/or the university.
- Colleges, departments, offices, and programs are encouraged to determine if using social media fits their department's marketing strategy.
- Consult with your MARCOMM representative on effective strategies.
- Create your social media presence.
- Submit the social media web URL and the contact information of the full-time employee that will be managing the page using the social media registration form.
- University Relations will maintain a current list of departments and offices using social media.
Maintaining a Social Media Profile
- A full-time employee must be an administrator over the account or profile.
- The full-time employee is responsible for the account or profile and all content posted for the duration of their assignment to the profile.
- The full-time employee must regularly review the profile's content.
- Comments or content deemed inappropriate must be removed.
- BYU-Idaho usernames and/or passwords should not be used to set up third-party services like a social media profile.
Using Branding Elements
- University Relations will provide a BYU-Idaho logos to be used in creating the profile image/avatar on social media sites such as Facebook, Twitter, Linked-in, YouTube, and Instagram.
- For other social media sites, consult with University Relations.
- For the look and feel of your social media site, review the university's visual identity guides.
Linking to BYU-Idaho Website
- A social media profile should not replace your official presence on the university website. This should be made clear through profile information, description, etc.
- Social media should refer users back to the university website for additional information.
Students and employees should exercise proper digital citizenship. Specific applications of the four main guidelines are as follows:
- Be Authentic and Consistent - be accurate
- Edify and Uplift - be respectful; you are representing BYU-Idaho and by extension, the Church
- Be Wise and Vigilant - think before you post, be aware of liability and maintain confidentiality (FERPA and other considerations)
- Respect Intellectual Property - respect university time and property and don't make endorsements
Advertising on Social Media
Social media may be used as a channel for paid advertising.
Advertisements, like those seen on Facebook, may be used as part of communication efforts along with other paid forms of advertising such as posters, fliers, and banners. Be sure to use appropriate branding elements.
Advertising efforts on Facebook can be costly. Monitor these efforts to ensure you maintain your budget.
Submit your social media advertisement for approval.
The required profile picture for all university social media pages is the Official BYU-Idaho logo in white and black. The logo must be at least a "B" size distance from the outer frame. See the Logo Guide for more information. Templates are available for profile images/avatars for any official BYU-Idaho Facebook, LinkedIn, or Twitter pages.
Facebook / Twitter Group LinkedIn University
Facebook: Group profile pictures display at 60 x 60 px. The full size is 180 x 180 px.
Twitter: Group profile pictures display at 256 x 256 px. The full size is 256 x 256 px.
LinkedIn: University profile pictures will display at 80 x 80 px. The full image size is 180 x 180 px. Company profile pictures will display at 100 x 60 px. The outer frame size is 120 x 80 px. Group profile pictures will display at 100 x 50 px. The outer frame size is 120 x 80 px.
Whether the page is formal or informal, the cover should be an image that represents the standards of BYU-Idaho. Any subjects within the cover photo must follow the BYU-Idaho Dressing and Grooming Standards.
Facebook: Group cover photos display at 851 x 315 px. The minimum image size is 399 x 150 px and the max is 851 x 315 px.
Twitter: Group cover photos display at 1500 x 389 px. The maximum image size is 1500 x 500 px.
LinkedIn: University and company cover photos will display at 646 x 220 px. Group cover photos will display at 646 x 200 px.
All pages should start with "BYU-Idaho" then follow with the organization name (i.e., BYU-Idaho Service Activities or BYU-Idaho Scroll).
While all university-related social media pages must use the required profile picture, there are still ways to differentiate your organizations from others. Appropriate ways include:
- Creating a unique cover photo
- Visualizations of principles or services
- Styling content using university fonts and colors
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