The marketing communication guide provides information on how to style marketing materials for both on and off campus. Along with that, it also provides templates, examples, and a strategy guide to use.


On-campus Marketing Guide

BYU-Idaho’s core message needs to be effectively expressed in all communication inside and outside the university. This communication guide outlines what this message is and how all messaging should relate back to this core message.


Off-campus Marketing Guide

The marketing communication guide provides information on how to style marketing materials for both on and off campus. Along with that, it also provides templates, examples, and a strategy guide to use.


Merchandising Guide

Guidelines for both visual layout and content are provided in order to represent this university appropriately while using social media. Steps necessary for approved university social media pages are also provided.