This page refers to on-campus marketing. For off-campus marketing please refer to the Off-Campus Marketing Style Guide.


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Plan

Determine what your message is, the best way to communicate it, and what action you desire when others receive the message.

Before creating the advertisement with this channel, read the information below to understand its purpose. If this channel best communicates the message to the target audience and will deliver the desired outcome of the marketing plan, then you can proceed to create the advertisement.

Description:

BYU-Idaho has two main video channels (video.byui.edu and youtube.com/byui) which are used for educational and promotional purposes.

Strengths:
  • Videos can be used to represent the university through online media.
  • Video can be more memorable than a non-moving, soundless medium.
Challenges:
  • To get enough views, videos need to be used often and in multiple places such as: websites, emails, and presentations.
  • Videos can be taken out of context.
  • Videos are labor-intensive.
  • They are typically outdated after publishing.
Estimated Cost:

Varies - labor and production costs, travel, and music licensing can be cost prohibitive

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Create

Use your passion and knowledge to combine the different parts of your message together in a way that will inspire, inform, or invite others.

There are two recommended options when creating a video. On-campus videos and live broadcasts should be produced by AV Productions. Off-campus and institutional videos should be produced by University Relations.

When submitting a video idea, the following information needs to be included:

  • The objective that the video is going to achieve
  • The target audience
  • How the video is going to be used
  • A storyboard or script of the video

All videos need to incorporate branding elements from the University Video Style Guide.

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Approve

Get the approval or verification that your marketing materials meet the guidelines and policies of the university to move forward.

The following approvals are needed for publically distributed videos and live broadcasts.

  1. The first approval for copyright compliance and use of release forms should happen as you plan or create the video. For additional information visit byui.edu/copyright or contact Nate Wise at ext. 7218.
  2. If any Church materials will be used, permission must be obtained first by following these guidelines.
  3. A final review of publically-distributed videos is needed by the university's MarComm team by filling out this form. MarComm approvals are not needed for CVN ads.
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Publish

Print or export your media and distribute your message through official BYU-Idaho marketing channels.

Once the video has been approved, you may upload it to video.byui.edu, your department's authorized YouTube Channel, or submit a request to University Relations to post it to the school’s YouTube channel.

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